Dezignable Launches with Kickstarter Campaign

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Dezignable, a disruptive model for the home remodeling industry, launched a 30-day Kickstarter Campaign to fund additional website development.

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We see a real opportunity to offer a great design service for everyday home dwellers who wouldn’t normally hire a designer.

October 6, 2014. Dezignable, a disruptive model for the home remodeling industry, launched a 30-day Kickstarter Campaign to fund additional website development. Dezignable’s mission is to de-mystify the remodeling process and make it more affordable and approachable for those with high-end tastes and more modest budgets.

Dezignable co-founders, Alison Andrews Reyes and Marty Collins, hope to raise $35,000 for development work. As part of their Kickstarter campaign, consumers can get a custom interior design for as low as $50. In addition, for every $100 package sold Dezignable will donate volunteer time to Habitat for Humanity. “Our mission for Dezignable is to empower and support the communities where we live. Habitat for Humanity gives us a great opportunity to do that,” said Collins.

Allison said of the concept, ”Think of Dezignable as 99designs meets Houzz with a little bit of Angie’s List thrown-in. It creates a one stop marketplace for people seeking professional home remodeling and interior design expertise, shopping for materials and household goods, and looking for local, community vetted trades for design execution.”

The home remodel business is hot. The popularity of web sites like Houzz are filled with inspiration photography that provides great ideas for home remodel enthusiasts. Houzz is creating a mega-millions marketplace to sell product. But most of the photos on Houzz are from very high-end designer and multi-million dollar homes, quite a disconnect from the lower end items in the marketplace for purchase. Dezignable offers an affordable custom design solution as well as a marketplace to purchase affordable items reflected in the design.

Taking a page from the 99Designs model, freelance designers will submit designs and compete for the consumer’s choice. Dezignable is also looking to recruit designers into the community and offer those designers early entrance into the beta program.

One of the ways Dezignable will differentiate their crowdsourcing model is by paying each designer for their work. Some freelance websites only pay the winning designer. Dezignable will pay each designer for their submission and an additional bonus to the winner.

Samantha Schlumberger is a backer to the Kickstarter campaign. She purchased a $250 kitchen remodel. “ I’m definitely intrigued by the idea and look forward to working with the beta community. I’m about to take on a kitchen remodel and will definitely try out Dezignable for the project.”

“We see a real opportunity to offer a great design service for everyday home dwellers who wouldn’t normally hire a designer,” Collins said. “I lived through a hellacious remodel two years ago and am completely convinced there is an easier, more productive way to renovate your home. We want to help solve for that.”

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Dezignable is a web-based start-up seeking to distrupt the home remodeling industry. Founded by Alison Andrews Reyes and Marty Collins, the company has offices in Connecticut and Seattle. The beta is expected to launch in early 2015.

Alison Bio
Alison Andrews Reyes is an accomplished chief executive with 20-years of experience in enterprise and consumer technology start-ups. Alison most recently was the CEO & President of Vigilant, Inc, an information security company purchased by Deloitte in 2013. She previously held executive roles at 3 other start-ups, including e-Security (purchased by Novell), eGrail (purchased by FileNet), and MicroStrategy.

Marty Collins
Marty Collins is a digital media strategist with over 15 years experience leading strategic marketing teams. She was a senior marketer at Microsoft for nine years focused on digital innovation. Most recently she has consulted with various start ups on marketing strategy.

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