Boston Public Market and The Trustees of Reservations Announce Blue Cross Blue Shield of Massachusetts as Health & Wellness Partner

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Corporate Partner to Offer Provide Programming Content, Launch Initiative to Help Lower-Income Families

“We share the Boston Public Market and Trustees commitment to a healthy Massachusetts,” said Andrew Dreyfus, President and CEO of Blue Cross.

The Boston Public Market and its lead programming partner, The Trustees of Reservations, today announced Blue Cross Blue Shield of Massachusetts (Blue Cross) as the Health and Wellness Partner for the new indoor public market slated to open in summer 2015. Blue Cross, the first corporate sponsor announced for the Market, will provide content for health and wellness programming and help launch an initiative to help lower-income families.

“We share the Boston Public Market and Trustees commitment to a healthy Massachusetts,” said Andrew Dreyfus, President and CEO of Blue Cross. “We are pleased to be a part of this new endeavor, as it reflects our commitment to the community and the health and wellness of children and families.”

“We are so pleased to have Blue Cross partnering with us to provide programming that encourages healthy living, nutrition, and community wellbeing,” said Liz Morningstar, CEO of the Boston Public Market. “Along with The Trustees of Reservations, Blue Cross will help us launch the Market with a strong educational component that reaches both our customers and Boston’s neighborhoods.”

This news follows the announcement last week that the Trustees of Reservations will serve as the lead programming partner for the public market to be located on Blackstone Street, directly above the Haymarket MBTA station, and will manage the teaching kitchen in the Market. The programming curriculum will be based on partner-driven content in order to connect market patrons and community members with information on culinary education, health and nutrition, youth engagement, sustainability and conservation, and will include programming such as chef-led cooking demonstrations, nutrition classes, market tours, and workshops. Blue Cross will contribute expert information on health and wellness practices as part of the programming offerings. They will also sponsor a program that improves access for SNAP and WIC participants to the Market's selection of fresh, local, and nutritious foods.

“We believe that with the Trustees’ experience in connecting people to land and farming and Blue Cross’ experience in health and wellness, we will be able to present programs that align perfectly with the mission of the Market,” said Barbara Erickson, President and CEO, Trustees of Reservations.

About the Boston Public Market

The Boston Public Market will be a permanent, year-round, self-sustaining market featuring fresh locally-sourced food brought directly to and from the diverse people that make up Massachusetts and New England. The market’s permanent, indoor location on the Greenway directly above the Haymarket MBTA station is slated to open next year. The Boston Public Market currently runs two seasonal farmers markets each year along the Rose Kennedy Greenway, featuring over 30 local producers. For more information and to follow the progress of the market, visit us at http://www.bostonpublicmarket.org.

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts (http://www.bluecrossma.com) is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are the trusted health plan for more than 31,500 Massachusetts employers and are committed to working with others in a spirit of shared responsibility to make quality health care affordable. Consistent with our corporate promise to always put our 2.8 million members first, we are rated among the nation's best health plans for member satisfaction and quality. Connect with us on Facebook, Twitter, YouTube and LinkedIn.

About The Trustees of Reservations

The Trustees of Reservations (The Trustees) protect and care for more than 100 special places of irreplaceable scenic, cultural, and natural significance for the general public to enjoy. Founded by open space visionary Charles Eliot in 1891, The Trustees is the world’s oldest regional land trust and one of Massachusetts’ largest conservation and preservation non profits. Supported by more than 100,000 members and donors and thousands of volunteers, The Trustees own and manage 112 spectacular reservations including working farms, historic homesteads and landscaped gardens, community parks, barrier beaches, mountain vistas and woodland trials located on more than 26,000 acres throughout the Commonwealth. An established leader in the conservation and preservation movement and worldwide, The Trustees have also worked with community partners to protect an additional 34,000 acres. For more information, visit: http://www.thetrustees.org.

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Kristi Perry
Trustees of Reservations
+1 781.784.0567 Ext: 7503
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Steve Crawford
Crawford Strategies on behalf of Boston Public Market
(857) 753-4132
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