Lifestyle Apparel Line For Cancer Patients Launches E-Commerce For Women, Men, and Children
New York, New York (PRWEB) October 07, 2014 -- After the conclusion of a successful Kickstarter campaign, CureWear officially launched e-commerce last week. Apparel for men, women, and children is now available for purchase through CureWear’s Web site. Currently, CureWear is offering shirts for adults and pediatric cancer patients, and for adult and child supporters; the shirts cost $55, with partial proceeds of every purchase going toward the production of shirts for patients.
CureWear apparel is designed to make life more comfortable for cancer patients being treated via a medical port, allowing them to keep their clothes on during treatment. The current patient shirt features a velcro “port accessibility patch” that easily allows nurses the space they need to deliver intravenous treatments via a patient’s medical port. When closed, the port accessibility patch also allows room for medical lines. CureWear is poised to revolutionize the way cancer patients feel when they receive treatment.
In less than two weeks, CureWear exceeded its initial Kickstarter funding goal of $30,000 and ultimately went on to surpass its “stretch goal,” raising a total of $50,021. The campaign grabbed the attention of major media outlets including NBC News and The Huffington Post.
In light of receiving an overwhelming number of emails, tweets, and Facebook messages from parents of pediatric cancer patients, CureWear creator Alex Niles decided to expedite production of child’s sized apparel. “Knowing firsthand how hard this battle has been for me, it’s hard to imagine a child undergoing treatment. I hope we’re able to make that experience even the tiniest bit more comfortable for pediatric cancer patients, as well,” said Alex.
The Kickstarter campaign also spurred outreach from cancer battlers, survivors, and caretakers, all sharing their stories and their excitement over the creation of a product like CureWear. Many patients expressed that their ports were in different locations than the shirt on the Kickstarter page, which features an accessibility patch on the right clavicle. Consequently, patients ordering a shirt with a patch will have the ability to request the patch in a different location, such as the left clavicle or the abdomen.
Alex has been wearing a CureWear sample shirt for his own chemotherapy treatments in recent weeks. “Wearing CureWear makes the treatment experience just the slightest bit more comfortable. That truly makes a world of a difference,” said Alex. Alex says his own medical team has been impressed by CureWear, as well. “Alex is a unique patient,” said Senior Staff Nurse Nicole Jacobs of the NYU Perlmutter Cancer Center. “He has an uncanny ability to grasp and rationalize even the most complex concepts,” said Jacobs. “My nurses and doctors were so excited to see how easily CureWear enabled them to do their jobs, while keeping their patients focused on resting and healing,” said Alex, who wore a CureWear sample shirt to his own treatment just last week.
ABOUT CUREWEAR:
CureWear was created by Alex Niles, who was diagnosed with Stage IV Gastric Cancer at the age of 30 in the fall of 2013. As part of his treatment, a medical port was surgically implanted into Alex’s chest. To give nurses access to his medical port, Alex would remove his shirt just before receiving treatment. Alex decided to cut a small hole in an athletic shirt, and create a patch that would allow nurses access to his port, while not requiring him to remove his shirt for treatment. From there, CureWear was born.
To read more about CureWear, visit mycurewear.com. CureWear is also active on Facebook, Instagram and Twitter. Follow for updates about the product, and daily quotes curated by the CureWear team to inspire followers.
ABOUT ALEX NILES:
Alex Niles is the creator and founder of CureWear. An entrepreneur with a background in investment banking, Alex was inspired to create CureWear after his own Stage IV Gastric Cancer diagnosis in the fall of 2013. As part of his treatment, a medical port was surgically implanted into Alex's chest to administer chemotherapy drugs. Rather than remove his shirt for treatment, Alex cut a small hole into one of his favorite athletic shirts to give nurses access to his port. From there, the idea for CureWear was born.
Alex is a graduate of Drexel University, where he was a 4-year Division 1 scholarship athlete on the men's soccer team, and earned a graduate degree from Fordham University. He writes about his Cancer experience on his blog, SmilesForNiles.com, and is a regular contributor to The New York Times, Huffington Post, and Psychology Today. Alex is based in New York City, but loves to travel. He is passionate about sports, eating and cooking, health and business, and is a Cancer battler and dedicated advocate.
For more information, please contact info(at)mycurewear(dot)com.
CureWear PR, Cure Wear, http://www.mycurewear.com, +1 (610) 937-2498, [email protected]
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