Footmarks Closes $1.85 Million Seed Funding Round

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Footmarks to accelerate and deepen the development of industry-leading solution sets to meet the growing demand for their end-to-end, cross-platform beacon technology.

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SmartConnect™ takes the complex and makes it simple and intuitive. This allows our clients and agency partners to unlock the true power of BLE and engage their customers in a way that adds value and efficiencies to their experience.

Footmarks, a leader in beacon-based proximity services, today announced it has completed a $1.85 million seed funding round.

Shawn Englund, Founder and former CEO of Learn Live Technologies, one of Inc. Magazine’s Fastest Growing Companies 5 years in row, led the round. Englund also joins the Footmarks team as President of Sales and Operations. Footmarks will use the funds to accelerate platform functionality and scalability, grow their team, and drive sales and business development.

Footmarks SmartConnect™, an experience-based analytics platform and end-to-end solution that includes cutting-edge Bluetooth low energy (BLE) beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering, brings leading-edge experiences and data to Footmarks’ partners and clients. Footmarks’ seed round closing comes after many months of rapid growth for the company. Footmarks graduated from the first class of the competitive R/GA + Techstars Connected Devices Accelerator in March, and demoed their beacon platform to great press and industry reception at SXSWi. The company has more than doubled its development team, and established growing partnerships and direct relationships across North America, as well as Europe and Asia.

Says Shawn Englund, Footmarks’ new President of Sales & Operations: “It’s a privilege to join the strong team here at Footmarks and be involved in the transformative BLE space. I believe BLE has the opportunity to change both the way business is conducted and services delivered around the world. However, in order for consumers and end-users to embrace BLE, the challenge will be to create graceful, contextual engagements that respect everyone’s privacy. At Footmarks we are building a world-class, secure and scalable end-to-end BLE SaaS solution. SmartConnect™ takes the complex and makes it simple and intuitive. This allows our clients and agency partners to unlock the true power of BLE and engage their customers in a way that adds value and efficiencies to their experience.”

Todd Paris, Footmarks’ President, adds: “The market reception to Footmarks has already been amazing, so I’m all the more excited to close our investment round and have Shawn join the team. Between his successful track record as an entrepreneur as well as that of our advisory investors, I know there will be great things to come as we sharpen and accelerate our service offering to solve for key partner and client challenges alike.”

About Footmarks: Footmarks SmartConnect™ platform brings creative experiences and digital intelligence to physical spaces. Footmarks’ experience-based analytics solution delivers meaningful and personalized value through a secure end-to-end proximity-based solution. Designed for partners and clients alike, SmartConnect™ is built for seamless and rapid integration resulting in best-of-class business solutions. Footmarks’ end-to-end solution includes SmartConnect™, secure broadcast Bluetooth low energy beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering, allowing partners and clients to build experiences, manage their beacon network remotely, and capture rich analytics and insights.​

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Lola Feiger
Footmarks
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