Israeli-Persian Megastar Rita to Headline Benefit for The Pico Union Project

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Multi-faith Cultural Arts Center is Latest Brainchild from Friday Night Live Co-Creator. Israeli-Persian Megastar Rita to Headline Benefit for The Pico Union Project

Rita: Up Close & Intimate at the Pico Union Project - Mondy, October 20, 2014

Rita: Up Close & Intimate at the Pico Union Project - Mondy, October 20, 2014

The Pico Union Project, the burgeoning Los Angeles nonprofit committed to cross-cultural collaboration, announced that acclaimed Israeli musician Rita will headline a special performance benefiting the organization on Monday, October 20th, 2014 at its historic downtown sanctuary and theater. Proceeds from Rita: Up Close & Intimate will help fund new programs designed to reinvigorate downtown Los Angeles and to foster alliances among diverse communities through interfaith worship and unique cultural experiences.

Rita Yahan-Farouz, known simply as Rita, is an Iranian-born Israeli pop artist and one of Israel's most famous vocalists. In 2011, her popularity also skyrocketed in Iran after she released records sung in her native Persian language. She has since been referred to as a cultural ambassador between Israeli and Iranian citizens, and she states that she hopes to "puncture the wall of tension" between the two countries.

“I am inspired by the potential of the Pico Union Project to bring a new definition of community partnerships to life,” said Craig Taubman, Founder of the Pico Union Project. “It is truly an honor to host Rita, herself a champion and an embodiment of this vision of unification, in our home.

Rita: Up Close & Intimate takes place on Monday, October 20th, 2014 at 7:30 pm at the Pico Union Project, located at 1153 Valencia Street, Los Angeles, CA 90015. Tickets are now available and are selling quickly! Please visit for ticket sales.

**Note: Media opportunities are available with Rita and Craig Taubman. To cover the event, all media must RSVP in advance in order to receive approved credentials. Please contact Madison at Madison(at)craignco(dot)com with all media inquiries and requests.

About Pico Union Project

The Pico Union Project was founded by internationally renowned musicians and community leader, Craig Taubman, known to legions of Angelinos as the co-creator of the popular Friday Night Live program at Sinai Temple. Already a welcoming house of worship to Korean, Latino, and African-American churchgoers and a revitalized home for the Jewish community, the Pico Union Project is embarking on an ambitious roster of programs that celebrates the Jewish principle to “love your neighbor as yourself.” Its unique programs to date have included the once-in-a-lifetime holiday merger, Thanksgivukkah Festival: Light, Liberty & Latkes, and the interfaith Downtown Seder. New programs will include The Invisible Hour - a series of monthly pop-up Shabbat experiences, Downtown Arts Fest – an event featuring local artists that will provide theater, dance and art workshops for neighborhood youth, and Third Thursdays – a series open source conversations that impact our local and global communities. For more information on the Pico Union Project, please visit

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Madison Greer
Craig Taubman
since: 03/2011
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