Westfield's Valley Fair and San Francisco Centre Offer Complimentary, Secure & Safe Mobile Phone Charging Via Brightbox

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Brightbox Mobile Charging Stations Enhance Consumer Experience By Keeping On-the-Go Shoppers Charged, Connected and Engaged

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Brightbox Mark3 Mobile Phone Charging Station

"The technology-forward Westfield mall group continues to enhance the consumer experience and support both retailers and its digital retail applications by deploying Brightbox charging solutions."

Brightbox, Inc. (http://www.brightboxcharge.com), the leading platform provider of networked, safe and secure mobile charging, is pleased to announce the arrival of the new Brightbox® Mark3 mobile charging platform at Westfield’s Valley Fair in Santa Clara, California, and the Westfield San Francisco Centre in San Francisco, California. Consumers there will now be able to safely charge their phones at no charge, while they shop, browse, eat, pay and play.

“The technology-forward Westfield mall group continues to enhance the consumer experience and support both retailers and its digital retail applications by deploying Brightbox charging solutions,” said Billy Gridley, CEO of Brightbox, Inc. “Westfield appreciates the value of a trusted, UL and agency certified, safe and secure amenity that keeps visitors engaged and connected by keeping their mobile devices charged.”

The Westfield Corporation has 40 of the world’s highest quality shopping centers in the United States, United Kingdom and Europe. Home to the world’s leading retail and luxury brands, Westfield Centers provide a unique experience that integrates food, fashion, leisure and entertainment with the latest technology to better connect retailers with consumers. Their digital applications help shoppers more easily navigate Westfield’s San Francisco and Valley Fair Centers, access real-time mall and store updates through social media, and save money through incentive programs.

Unlimited time charging sessions via the Brightbox amenity are offered for free to visitors of Westfield. Users simply swipe a credit card to open an available station chamber, plug in their mobile device, close the chamber and return later to swipe the same card to retrieve their charged phone. They can continue to shop and play, resting assured that their phones are being safely and optimally charged in a station that delivers both data privacy and physical security. Brightbox charging is instrumental in retaining shoppers who might otherwise be tempted to leave the mall if their phone is without a charge, while also ensuring continued consumer interaction with Westfield’s mobile apps via a fully charged device.

“We’re introducing the Brightbox charging solution to make the shopping experience more engaging and satisfying for visitors,” said Jeff Adams, Director of Customer Service for Westfield. “Brightbox was the logical best choice for a mobile phone charging platform. Its capability to securely and safely charge our customer devices while shopping is competitively unparalleled.”

The new Brightbox Mark3 charging amenity surpasses yesterday’s mobile charging stations, with its unmatched UL and agency certified, PCI compliant security and safety regime, supported by a robust technology and brand messaging platform. Brightbox stations employ the strongest cryptography to ensure the physical and data integrity of phones being charged. Its new Mark3 charging station offers retractable charging cables, a large 10” display, faster charging up to 2.1 amps but no more than any fastest optimized manufacturer recommended rate, and is compatible with nearly any phone available.

“Mobile applications are an integral part of the fabric of life. Retailers and shoppers alike rely on them to facilitate transactions and enhance the customer experience,” said Andrew Skurdal, Brightbox’s Chief Product Officer. “Innovative companies like Westfield are responding to customer needs by providing amenities like Brightbox which help them to attract, engage, satisfy and ultimately, retain their customers”

About Brightbox
Brightbox® is a New York City based end-to-end technology solutions company providing venues and users with best-in-class mobile device charging services and a robust platform for marketing, sponsorship and venue interaction. Founded in 2010, Brightbox delivers advanced and innovative charging solutions and has deployed its secure charging lockers in 3 countries and 20 states in a variety of event and vertical markets that include hospitality, entertainment, healthcare, retail, education, transport and beyond.

Enterprise customers include Marriott, Hilton, Hyatt, Sheraton, Caesars, MGM, Heineken, Tampa Bay Rays, Baystate Health, Mount Sinai Health System, Orlando Health, BR CHARGE and British Airways. Event customers include AOL, AdWeek, American Airlines, BBC Comic Con, CEDIA, Discovery Channel, Detroit Grand Prix, Event Tech, IBM, IMEX, Inc. 500/5000, New York Fashion Week. Learn more at http://www.brightboxcharge.com @brightboxcharge

AboutWestfield
Westfield Corporation is a global leader in the design, development and operation of iconic and innovative retail destinations in major world cities.  With a current portfolio of 40 shopping centers in the United States and United Kingdom, along with a seminal development site in Italy — the company is valued at more than $26 billion. Welcoming approximately 425 million customer visits each year, Westfield’s shopping centers encompass more than 7,400 retail shops across nearly 50 million square feet of space, while registering $17 billion in annual retail sales.

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Don Rossi
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