Zintera Names Veteran IBM Watson Distinguished Engineer Pete Bouchard As Cognitive Innovation Officer

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ZinLabs Accelerates Commercialization Efforts With Bouchard At The Helm

Zintera Corp, owner of ZinLabs and developer of a suite of cognitive technologies and other bio-inspired products, announces the hiring of Pete Bouchard.

As Cognitive Innovation Officer (CIO), Bouchard will work closely with his scientific peers to lead ZinLabs to commercialize several core technologies developed by Zintera, including their cognitive enablement platform. Previously, Bouchard was employed by IBM, where he focused his efforts on the commercialization of the technologies behind Watson in numerous verticals including financial services, healthcare, and pharmaceutical.

Bouchard joined the highly entrepreneurial IBM Watson Lab team in 2011 after the technology debuted on Jeopardy. At the time, his primary mission was to take a lab-based technology and advance it to solve of real-world applied problems. Prior to working with Watson, Bouchard was a principal architect for IBM’s Health Care and Life Sciences organization where IBM technologies are used to solve complex health care problems. His career at IBM as a Distinguished Engineer spanned over sixteen years. Bouchard is widely recognized as one of the true innovators who has actually architected cognitive application solutions in the healthcare market.

"Pete's accomplished engineering expertise and business acumen helped enable IBM to launch Watson and rapidly establish it as the leader in cognitive computing," said Zintera CEO and Co-founder Bill Reh. "We are confident that he will have a profound impact on Zintera’s market emergence – by helping to lead rapid commercialization of our numerous biologically-inspired cognitive technologies for text, computer vision and digital signal processing.”

According to industry business leader and Zintera Board Advisor Tom Giles, "By enabling Pete to work directly with the scientists and engineering teams in ZinLabs, we are creating a best in class go-to-market strategy. The creativity of the best academic minds will now be accelerated by the practical actions of a world class IBM Distinguished Engineer. Pete is one of the few individuals who not only understands cognitive products, but has actually deployed solutions before with an emerging machine learning technology."

Zintera, through ZinLabs, has built a team of leading scientists and applied practitioners with PhDs in neurophysiology, theoretical neuroscience, electrical engineering, and physics. Their additional areas of expertise include human factors, human-computer interaction (HCI), and educational psychology, biology and computer science.

“I have had the opportunity to partner with Zintera and am impressed with the scientific and groundbreaking technologies they have developed along with the sheer talent that I have seen in ZinLabs," said Pete Bouchard. “Zintera doesn't just have a theory; they have the game-changing technology. I am honored to join Zintera and I look forward to helping them demonstrate and grow their leadership in the cognitive technologies market."


Zintera Corp., founded in 2013, is a technology startup pioneering bio-inspired breakthroughs in cognitive enabled technologies. The Zintera technology platform is an approximation of the biological human mind used in unstructured text, image, video and acoustic information processing. Zintera provides human-like enabling decision support systems to solve a variety of “big” data and “small data” problems in healthcare, pharmaceutical, genomics and industrial applications. Zintera is headquartered in San Diego, CA, with dual locations for ZinLabs in the United States and Germany.

ZinLabs is an applied lab that researches, discovers and examines the market viability of new cognitive technologies. The Lab is guided by experts in cognition with a passion for changing the world through bio-inspired products. The ZinLabs teams are neuroscientists and engineers with specialties in robotics, intelligent systems, control, human-computer interaction, data science, computer science, educational psychology and human factors engineering.

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Beverly Scott
Zintera Corp
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