London, UK (PRWEB) October 07, 2014
In the recent past, mobile data has turned out to become the key driver of the telecommunications revenue growth. For operators dealing with stagnating top line growth and decreasing voice revenue, mobile data has happened to be a major solace and is set to put telecoms operators back on track. The presence of advanced cellular networks, the rising usage of smart phones, and the surging popularity of mobile applications are among the key factors that will likely drive growth in the mobile data sector. Mobile data services are poised for notable growth globally, which offers telcos an excellent opportunity to create successful businesses around these services in the long run. Mobile data revenue is forecast to reach the USD 633 billion mark in 2018, expanding from 40% of total mobile revenue as of 2013 to 52% by 2018. APAC, which accounted for close to 38% of the globe’s mobile data revenue as of 2013, is expected to lead this growth in the offing.
To capitalise on revenue opportunities in the market, operators are implementing a number of strategies centered on inspiring mobile data use and penetration, including, among others, disruptive pricing strategies, bundled tariff plans and unlimited data plans, and prepaid data plans.
In-demand report “Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic” elaborated by Pyramid Research is now available at MarketPublishers.com.
Title: Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic
Published: September, 2014
Price: US$ 3,490.00
The report provides a strategic assessment of the mobile data opportunity across various regions to 2018, and offers keys to building the mobile data business. Including comprehensive analysis of mobile carrier pricing plans globally, identifying efficient data plans and best practices to grow mobile data revenue and usage, the report contains granular country case studies for China, India, France, the UK, Japan, and the U.S., with numerous examples of a diversity of pricing schemes from various market environments and players.
Reasons to Purchase:
- Stay ahead of rivals by getting insights into prevalent trends and drivers of the future growth in the mobile data market
- Develop effective, innovative pricing strategies to drive up mobile data usage and generate revenues by having an up-close look at the future; as well as identify a wealth of pricing data from various types of operators worldwide.
- Gain unrivalled access to a broad but granular analysis of the mobile data opportunity from pole to pole, supporting business planning efforts of industry players.
More in-demand studies by the publisher can be found at Pyramid Research page.