Restaurant Owners And Retails To Receive Strategic Tips And Tricks From Yelp Business Outreach Senior Manager

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Tuesday, October 28, 1:15pm Tri-State Food Expo

The world of online reviews can be an important tool to harness when trying to promote a new business or grow an existing one. On Tuesday, October 28th at the Tri-State Food Expo in Secaucus NJ, business owners, brand managers and buyers will get to hear expert advice on leveraging Yelp as a traffic driver, from the head of Yelp’s Business Outreach, Darnell Holloway.

Yelp was founded in 2004 as a tool to help people not only locate local services but to also read helpful reviews on local businesses. Darnell Holloway, Senior Manager of Business Outreach, Yelp, is an expert in his field when it comes to helping business owners capitalize on this free tool. His goal is to educate business owners across the country on best practices when it comes to taking advantage of Yelp to market services as well as connect with customers. Darnell oversees Yelp’s Small Business Advisory Council, and delivers constructive feedback from the business community to different divisions within Yelp.

In this half hour long education session, attendees will learn how to maximize their free Yelp listing to increase revenue and visibility of their business. Mr. Holloway will explain what Yelp is and why the world’s largest city guide that millions of people are using every month is so important to the success of a business, particularly those centered in the food industry.

The Tri-State Food Expo, produced by Diversified Communications, (October 27-28, 2014, at the Meadowlands Exposition Center in Secaucus, NJ) is the region’s premier event for foodservice and retail industry buyers, featuring hundreds of vendors showcasing foods, beverages, equipment, and services. In addition to the Yelp session, the 2014 event will feature a keynote discussion with Martha Stewart, a chef competition, culinary demonstrations, the New Jersey Restaurant Association Annual Meeting, and an end of show happy hour. Members of the restaurant, retail and foodservice industries can find more information and register to attend the show at

Note to Media: Qualified Media may pre-register online to attend free of charge HERE. For interviews or additional information, contact Lauren McDermott lmcdermott(at)divcom(dot)com (207)- 842-5619. For more in depth bios and photos of the competitors, CLICK HERE.

Diversified Communications - The Tri-State Food Expo is produced by Diversified Communications. The Portland, Maine-based trade show producer is also the organizer of several leading U.S. food industry trade events including the New England Food Show (Boston, MA), the Seafood Expo – North America (formerly International Boston Seafood Show) (Boston, MA) and Kosherfest (Secaucus, NJ), in addition to other non-food industry shows.

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Lauren McDermott
Diversified Communications
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