Apptio's presence at CIOsynergy Houston will provide event attendees with an additional layer of industry insights and thought leadership...Patrick Mason - Dir. of Comm. & Marketing | CIOsynergy
Hoffman Estates (PRWEB) October 08, 2014
CIOsynergy, a provider of thought leading events, today announced Apptio’s participation at its upcoming event on October 16, 2014 at the ZaZa Houston hotel, in Texas.
Apptio is the leading provider of Technology Business Management (TBM) SaaS applications for managing the business of IT. Apptio’s suite of applications use business analytics to provide facts and insights about technology cost, value, and quality, so IT leaders can make faster, data-driven decisions.
“We are thrilled to have Apptio at CIOsynergy Houston. As leading provider of TBM SaaS applications, their presence will provide event attendees with an additional layer of industry insights and thought leadership,” says Patrick Mason, Director of Communications and Marketing at CIOsynergy.
CIOsynergy Houston is an exclusive opportunity for leading local CIO and IT executives to network and brainstorm daily hurdles in an unparalleled learning environment under the umbrella of tech titan keynote of the event John Sculley. Mr. Sculley is one of America’s best known business leaders, with one foot in the storied history of Apple technology and the other planted firmly in 21st century innovations that change the way the world does business. Few entrepreneurs have been as successful across so many fields as Sculley. His success stories include telecommunications, financial services, healthcare, high technology, internet Services, consumer marketing and IT supply chain. John Sculley was Pepsi-Cola Co.’s youngest CEO, leading the firm through its high growth years with hugely successful experience marketing innovations “Pepsi Generation” and “Pepsi Challenge” to become the largest selling consumer packaged goods in America. In 1982 Steve Jobs was building the first Macintosh computer and Steve believed the gutter of computing would be shaped by ease-of-use and he recruited John Sculley to Apple as CEO to teach Apple how to do big brand experience marketing.
The Macintosh introductory TV commercial at the 1984 Super Bowl became the most famous advertising campaign of all time. Since leaving Apple, John and his Sculley Brothers Family Office has helped many high technology serial entrepreneurs build some of the most disruptively innovative technology enabled firms. These include MetroPCS, HotWire, NFO Research, Intralinks, and Credit Trade. Currently John is mentor and investor in mobility and Big Data analytics, consumerization of healthcare, data base marketing, IT supply chain, and emerging financial services.
At CIOsynergy Houston, a panel of leading CIOs moderated by Scott Shuster, will share and explore how CIOs can be successful in their role. Mr. Shuster has led virtually every Business Week CEO, CFO, and CIO conference held since the founding of the magazine’s events group more than 100 of the world’s most prominent gathering of large company leaders and senior executives.
Open to Fortune 500’s and mid-market enterprise, CIOsynergy’s events gathers senior executives from the office of the CIO, including Directors, VPs, Chief Architects, CTOs and CIOs.
For more information about or to participate in CIOsynergy Houston, visit: http://Houston.CIOregional.com, or contact Araceli Delgado, Project Coordinator at aracelid(at)ciosynergy(dot)com or 1.847.278.2213 ext. 899.
CIOsynergy provides a platform that brings together the thought leaders of IT through events that incorporate face-to-face meeting opportunities, panel discussions, think tanks, keynotes, and C-suite networking programs.
Previous events have attracted C-suite leaders from companies such as Wal-Mart, Salesforce, Home Depot, Bank of America, Forbes Media, Wells Fargo, Shell, Allstate, State Farm, Career Education Corp, Pepsi, Sara Lee, Kraft, BP, Loyola University, Kaiser Permanente, Mayo Clinic, and Walgreens.
The company operations nationwide and has previously partnered with sponsors such as IBM, 3com, VMware, Unisys, Hitachi, Oracle, SunGard, Dell, Google, Amazon, and HTC among 100’s more.
Apptio is the leading provider of cloud-based Technology Business Management (TBM) software that helps CIOs manage the business of IT. Apptio’s suite of applications use business analytics to provide facts and insights about technology cost, value, and quality, so IT leaders can make faster, data-driven decisions. The purpose-built applications help companies align technology spend to business outcomes and automate IT processes like cost transparency, benchmarking, showback/chargeback, operational efficiency, and planning. Powering Apptio’s applications is a next generation, in-memory cost analytics platform that takes data directly from all financial, operational, and billing systems, and powers applications that give customers deep insight. This insight spans infrastructure, applications, and business services, both on-premises and in the cloud. Hundreds of customers, including more than a third of the Fortune 100, choose Apptio as their business system of record for IT. For more information, visit the Apptio website or the Apptio blog at http://www.apptio.com.