Personalized Search: Link-Assistant.Com Educates SEOs on How to Get Accurate Ranking Data for Better SEO Decisions

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Link-Assistant.Com, a known developer of premium-class SEO tools, has published a whitepaper that explains which data Google uses to tailor search results to a particular user, and how to accurately check where a website appears on Google to a particular segment of users.

personilizaed rank tracking
The new online guide by Link-Assistant.Com covers 3 important issues that pertain to Google search personalization.

The new online guide by Link-Assistant.Com covers 3 important issues that pertain to Google search personalization. First, it explains which signals Google uses to customize one's search experience. Second, it dwells on ways of overcoming search history-based personalization (for marketing purposes). Third, it teaches how one can check their website’s search positions as if searching from a particular location.

*What are the personalization signals?*

Google has been displaying slightly different search results based on the searcher's:

  • Search history

Google keeps record of the keywords one searched for and the results they clicked to (allegedly) provide more relevant search results for that person in the future.

  • Browsing history

Google takes note of the websites one visited to define the type of websites they would prefer to see in search results.

  • Location

Google takes into account one's IP address and the location the searcher has set manually in Google's Search Tools to return search results that could be more relevant to a particular location.

*Ways to beat history-based personalization*

When an SEO is promoting a website, chances are they have already tried to search for it on Google, shared it on social media and accessed from their browser. And, since Google has taken note of these activities, the SEO is likely to see the site higher in search results than if they were encountering it for the first time.

So, if one wants to see where their site ranks in non-personalized search (to learn where it’d appear for potential customers), they would have to clear browser cookies and history as well as log out of all their social accounts - or use SEO tools like Rank Tracker that checks site ranking in personalization-agnostic manner.

*Location-based search results tracking*

Another situation an SEO may encounter is they need to see where a site appears when they search from a particular location. One of the common pitfalls is that web-based marketing tools use a fixed IP address (usually their server’s) to check where a site ranks for the user’s keywords.

At the same time, there are desktop tools like Rank Tracker that use the SEO’s actual location to track rankings, and hence report more accurate results.

Web-based SEO tools could also be of bad services when one wants to check their rankings from a location other than their real one (for example, when one is travelling or has a client based far away).

In this case, tools that integrate proxies will help - the searches will appear as if coming from the proxy’s location. For complete information on how to override location-based search personalization, see the full version of Link-Assistant.Com’s guide at http://www.link-assistant.com/news/personalized-rankings.html

*About Link-Assistant.Com*

Link-Assistant.Com is a software maker with nearly a decade’s experience providing marketing tools for online promoter. The company is best-known for its 4-app SEO toolset, SEO PowerSuite, as well as for its recently launched SMM tool, BuzzBundle, that has been received warmly in many social media software reviews.

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Aleh Barysevich
Link-Assistant.Com
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