Boston Digital Marketing Agency Releases Report on Digital Nature of Customer’s Purchasing Path

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Boston digital marketing agency, Pepper Gang, is excited to debut the release of their new info-graphic, which outlines the digital channels that influence a customer’s path to purchase.

Customer’s Digital Path To Purchase
Our info-graphic is perfect for helping businesses to choose which channels to begin building a presence on.

Boston digital marketing agency, Pepper Gang, is excited to announce the release of their new info-graphic on the digital nature of consumer’s decision-making process when shopping. The info-graphic is a valuable resource for businesses contemplating whether they should optimize their digital presence across a variety of channels.

The info-graphic “Customer’s Digital Path to Purchase” reveals the multitude of media channels a customer uses to monitor a brand before making a decision to purchase. In addition, the info-graphic features statistics regarding which factors influence online shoppers the most.

“We’ve entered an age with a shorter, faster buying cycle, and this is because customers have access to all the brand information they need through a variation of digital channels such as social media, blogs, email, etc.,” said Stefanie Daneau, Co-Founder of Pepper Gang. “For businesses, this means that if they are lacking presence in any (or all) digital marketing channels, they are missing an opportunity to be seen. Our info-graphic is perfect for helping businesses to choose which channels to begin building a presence on.”

From the info-graphic, readers will learn:

  • Which factors influence online shoppers
  • Online shopper’s buying cycle
  • Which media channels influence a customer’s decision-making process during the first stages of the online shopper’s buying cycle
  • Which media channels influence a customer’s decision-making process during the final stage of the online shopper’s buying cycle

The statistics show that 76% of customers are influenced by display advertisements, while 66% rely on social media for pre-purchase brand monitoring. This places great importance on businesses being active on a variety of marketing channels to ensure they are visible to their target audience.

To download the info-graphic, please visit Pepper Gang’s “Pepper Hub” at http://www.peppergang.com/customers-digital-path-to-purchase/

About Pepper Gang:
Pepper Gang is a Boston based digital marketing agency that specializes in creating strong, innovative integrated marketing solutions. The company was born out of a desire to tell each brand’s story in a way that compels like-minded consumers to align with the brand. Pepper Gang combines original thinking, creativity, and analysis to propel the growth of each client’s customized strategy. To learn more about their services, please visit Pepper Gang at http://www.peppergang.com/

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Stefanie Daneau
Pepper Gang
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