Lifeboat Appoints Ruud van Noort to Lead Lifeboat Distribution Europe

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Software industry veteran and entrepreneur to drive business growth in Europe, Middle East and Africa.

Lifeboat Distribution, an international specialty software distributor for virtualization and other technically sophisticated products, today announced the appointment of software industry veteran and entrepreneur, Ruud van Noort, as Managing Director, Lifeboat Distribution Europe. Van Noort will lead the Company’s Netherlands-based sales and support operations to drive business growth for Lifeboat’s strategic vendor lines through the Company’s expanding reseller network in Europe, Middle East and Africa (EMEA).

“I am pleased to be joining the Lifeboat Distribution Europe team at a key point in their growth trajectory,” said Van Noort. “European resellers are eager for the service, responsiveness and operational efficiency that Lifeboat delivers and I’m very excited about the opportunities for expanding our business in the region.”

Ruud van Noort has extensive experience of high-tech channels, having founded Logicsoft, which he grew to be the largest software-only corporate reseller in The Netherlands. He has subsequently served as business strategy coach for a variety of technology start-ups in food, printing and online electronic parts.

“I am extremely pleased to have an executive with Ruud’s business and technology credentials take the reins of our European operations,” said Bill Botti, Executive Vice President, Lifeboat Distribution. “Building upon our European success to-date, our goal is to drive sustained business growth for our strategic vendors with resellers throughout the region.”

About Lifeboat Distribution

Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international specialty software distributor for virtualization/cloud computing, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses. For more information, visit, or call +1.800.847.7078 (US), +1.732.389.0037 (International), +1.888.523.7777 (Canada), or +31.36.8200.236 (Europe). Follow Lifeboat Distribution on Twitter (@LifeboatVAD) and Facebook (LifeboatDistribution).

Lifeboat is a registered trademark, and the World View hexagon is a trademark of Lifeboat Distribution in the US and other countries.

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