Family Entertainment Network INSP Advances Samantha Adorno

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Cable industry veteran has been promoted to Vice President of Digital Marketing

Samantha (“Sam”) Adorno has been promoted to Vice President of Digital Marketing for the family entertainment network, INSP. Previously, she was Director of Digital Marketing. The announcement was made by Mark Kramer, EVP of Media Operations and Technology Services for INSP.

Adorno joined INSP in 2012 after a successful career at Discovery Communications where she worked on brands such as Discovery, Investigation Discovery, TLC and Animal Planet. “Adorno has taken INSP’s digital platforms to unprecedented heights,” Kramer said. “As the Director of Digital Marketing, she oversaw a team that grew the email database by more than 67%; increased page views by 45%; expanded the social media following and oversaw the implementation of the network’s first-ever Twitter chat. In addition, she executed digital marketing campaigns that have assisted INSP’s affiliate and sales teams, and she has managed the digital platform for INSP’s award-winning and critically-acclaimed short-form series, Moments.”

In her expanded role, Adorno will continue to develop strategic audience building plans to support both digital and linear growth; and she will play a pivotal role in constructing partnerships and initiatives that will promote INSP’s forthcoming slate of original programs and films.

“In the two years since she joined our team, Sam has blazed an impressive trail,” said Kramer. “Not only has she exceeded every expectation set before her, but she has raised the bar in goal setting for the digital marketing team to ensure that INSP has a robust presence in the digital space. The hard work they put forth daily is a key component as to why INSP’s consistently growing audience is one of the most loyal of any network today.”

Adorno, who graduated from the University of North Carolina at Chapel Hill with a Bachelor’s of Arts degree, is a member of Women in Cable Telecommunications (W.I.C.T.) where she serves as a W.I.C.T. mentor.

Samantha Adorno lives in Charlotte, N.C. with her Goldendoodle Millie.

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About INSP
INSP is available nationwide to more than 80M households via Dish Network (channel 259), DirecTV (channel 364), Verizon FiOS (channel 286), AT&T U-verse (channel 564) and more than 2,800 cable systems. Click here to find INSP in your area. For quality dramas, positive entertainment and inspiring stories, celebrating the American spirit and honoring timeless traditional values, it’s INSP. Welcome Home!

Contact: Tara Brown

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