AGA MARVEL Strengthens Distribution Channel Throughout North America for Launch of Largest ENERGY STAR® Compliant Undercounter Refrigeration Collection

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In preparation for the company's industry-changing undercounter refrigeration product launch, AGA MARVEL strengthened distribution channels across the United States to provide retail partners with better access to products, faster lead times, marketing resources and other dealer support.

The new Marvel and Marvel Professional collections include beverage centers, all refrigerators, refrigerator/freezers, refrigerated drawers, wine cellars and keg dispensers.

The new Marvel undercounter refrigeration line is something the company can be proud of -- each product is tested and proven to exceed the more demanding energy requirements of today's consumer.

In preparation for the company's industry-changing undercounter refrigeration product launch, AGA MARVEL strengthened distribution channels across the United States to provide retail partners with better access to products, faster lead times, marketing resources and other dealer support.

The company appointed Viking Distributing East as the new primary distributor of premium brands AGA, Marvel and Heartland for the southern U.S. states of Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia and Florida. In addition, AGA MARVEL expanded territory in the Midwest under Potter Distributing, which now includes North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Missouri, Illinois, Wisconsin and Michigan.

These changes are timed to ready the channel for the launch of the complete Marvel line of ENERGY STAR compliant undercounter products, including beverage centers, ice machines, all refrigerators, refrigerator/freezers, refrigerated drawers and keg dispensers. The company also used this innovation as a springboard to develop the industry's most efficient wine cellar line, despite its current exception in the DOE requirements.

Already known for its quality craftsmanship throughout the industry, Marvel products are engineered, hand-built, tested and inspected against strict quality standards in the AGA MARVEL facility based in Greenville, Michigan. And the new Marvel undercounter refrigeration line is something the company can be proud of -- each product is tested and proven to exceed the more demanding energy requirements of today's consumer. The Marvel Dynamic Cooling system will provide rapid cool down combined with the most even temperature stability on the market. And, the manufacturer added new hallmark features to offer greater storage configurations, quieter operation, smart temperature controls, chic style options and a fully integrated seamless fit.

The products are slated for launch this fall.    

Media Contact:
Leah Clark
Brand Manager, North America
Ph: 616-619-5330
Email: lclark(at)agamarvel(dot)com

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