Force Marketing to Attend DrivingSales, J.D. Power Events in Las Vegas

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Automotive marketing firm Force Marketing plans to attend the DrivingSales Executive Summit and the J.D. Power Automotive Marketing Roundtable, both taking place at the Bellagio Hotel & Casino in Las Vegas October 12-16, 2014. Force Marketing is also a proud sponsor of each event.

Force Marketing - Automotive Marketing Firm

Force Marketing, one of the nation’s leading automotive direct, email and digital marketing firms, is pleased to announce its presence and sponsorship of a pair of industry events next week in Las Vegas, beginning with the DrivingSales Executive Summit.

The summit, which takes place at the Bellagio Hotel & Casino October 12-14, will be attended by a number of Force Marketing executives, including CEO and President John Fitzpatrick, CMO Heather Fitzpatrick and COO Randy Sieger.

“We’re excited to be one of the sponsors of this year’s DrivingSales Executive Summit,” said John Fitzpatrick. “Each year, the event brings in some of the most innovative and forward-thinking automotive professionals, and we’re looking forward to participating in an exchange of ideas.”

Event attendees will have a number of opportunities to learn about Force Marketing’s services and engage with the Force team, both at the agency’s official booth and otherwise. After the events of the conference on Sunday, October 12, Force will join automotive website provider DealerOn to co-sponsor a Dealer Appreciation Party at the Bellagio’s Hyde nightclub. The party will take place from 9 p.m. to 12 a.m.

The Force Marketing team will also be sponsoring lunch on Monday, October 13, at which one lucky attendee will win a $500 Bellagio Casino chip. Registration for the chip giveaway, as well as the announcement of the winner, will occur at the lunch.

Following the DrivingSales event, the Force Marketing team will remain in Las Vegas to attend the J.D. Power Automotive Marketing Roundtable, also taking place at the Bellagio Hotel & Casino October 14-16. The roundtable hosts more than 1,500 industry professionals who gather to discuss hot topics and trends within the field of automotive marketing, and Force will be one of the event’s sponsors.

The agency will showcase its unique multi-channel marketing strategies at these events, as well as a number of new products and services that aim to better connect dealers with qualified car-buyers.

“The marketing solutions we’re offering to our client base at Force are incredibly progressive,” noted Fitzpatrick. “No other agency in the automotive industry has dedicated the resources toward technology development that we have, and so it’s a very exciting time for us to be able to meet with dealers and show them how our combination of data-driven strategies with best-in-class technology can deliver consistent, efficient results.”

For updates and insights from the Force Marketing team, follow @ForceMarketing on Facebook, Instagram and Twitter using the hashtags #DSES and #JDPAAMR.

About Force Marketing

Force Marketing is an automotive direct mail and digital marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2014 for the sixth consecutive year. More information about their auto dealership marketing services can be found online at

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