TruBlue Total House Care Set for Explosive Growth

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TruBlue recruiting franchisees to serve the doubling aging population predicted by the Joint Center for Housing Studies.

Mark Cottle

TruBlue is on the cusp of explosive growth and we’re looking for innovative and passionate franchise owners who can expand the reach of our services nationwide. - Mark Cottle, COO of TruBlue

A new study from the Joint Center for Housing Studies shows that the number of people over the age of 75 will double from 6.9 million to 13.4 million in the next 20 years and that “substantial business opportunities exist in helping older adults modify their home to suit evolving needs.”

TruBlue Total House Care, a Cincinnati-based franchise specializing in providing complete house care, home improvements, maid services and more, is actively recruiting new franchise owners across the country who can help these seniors live safely and comfortably in their homes.

“TruBlue is on the cusp of explosive growth and we’re looking for innovative and passionate franchise owners who can expand the reach of our services nationwide. This new report from the JCHS validates what we’ve already learned from our work in the field – seniors have a need for trustworthy business owners who can help them live comfortably in their homes. That’s a service we provide every day and that’s part of what makes TruBlue a great business opportunity,” said Mark Cottle, COO of TruBlue.

The JCHS report also highlighted that millions of older adults who develop disabilities live in homes that lack accessibility features such as a no-step entry, single-floor living, extra-wide doorways and halls, accessible electrical controls and switches, and lever-style door and faucet handles. In fact, a 2011 American Housing Survey report reports that just 1 percent of US housing units have all five of these universal design features. Roughly two in five housing units in the United States have either none or only one of these features.

“Our TruBlue franchise owners and their teams are available to help with these home renovations and also provide the day-to-day maintenance and care every home needs. We all want our communities’ seniors to be able to age comfortably in place and TruBlue can make that possible,” Cottle said.

TruBlue provides complete and affordable solutions for all house care needs including home improvements, maid services, lawn care, emergency repair services and more. In addition to seniors and busy homeowners, franchise owners work with real estate professionals, general contractors and property managers to maintain homes and rental properties, improve curb appeal, make final preparations to sell homes and more. TruBlue was founded in 2011 as part of the Strategic Franchising Systems family, which also includes Home Helpers, Direct Link, Fresh Coat Painters, Caring Transitions and The Growth Coach.

To learn more about becoming a TruBlue franchise owner, call (513)483-3293 or visit

About TruBlue Total House Care

At TruBlue, we believe there are more important things to worry about than dirty sinks, broken doorknobs, or overgrown flower gardens. Let us take care of your to-do list so you can get back to enjoying your moments at home. For both aging communities and busy families, our reliable service professionals offer total maintenance and repairs of homes and rental properties. TruBlue gives you back the time to do more of what you love!

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Kellie May
since: 09/2011
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