First of Its Kind In-Mall Mobile Retail Solution 'StepsAway' Launches

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Sephora, Express, Art of Shaving and Things Remembered Among National Retailers Using StepsAway to Drive More Brick and Mortar Transactions.

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Retailers and mall developers have a massive opportunity to influence in-mall purchases through mobile engagement and extend the value of their digital marketing assets - StepsAway CEO Allan Haims

As retailers are preparing for the 2014 holiday shopping season, StepsAway today unveiled a market-first, in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals—driving more brick-and-mortar transactions. Accessible via malls’ Wi-Fi networks, the browser-based StepsAway app empowers mall owners to increase sales per square foot and gives mall retailers a time-sensitive opportunity to influence consumer purchase decisions at their closest point of sale—when they are steps away from the retailer’s lease line.

Prominent national retailers are already using the StepsAway solution including Sephora, Express, The Art of Shaving and Things Remembered, among others.

“With research showing that 91 percent of adults have their smartphone in reach 24/7 and nearly $600 billion in-store sales are influenced by mobile devices, retailers and mall developers have a massive opportunity to influence in-mall purchases through mobile engagement,” said Allan Haims, CEO of StepsAway. “As the brick and mortar retail market’s strongest revenue time of year is now underway, retail brands can extend the value of their digital marketing assets to capture every possible sale during the holiday shopping season and beyond.”

Built on a patent-pending, cloud-based platform StepsAway’s retailer publisher tool SAConnect™ allows retailers to create and deliver promotions across multiple mall properties and owners from their corporate headquarters via a single platform. The tool also supports dynamic promotions, allowing retailers to make real-time adjustments based on fluctuating store inventory levels or sales trends.

From the consumer side, shoppers simply sign onto the mall’s free Wi-Fi network and then peruse deals via StepsAway’s SAMobile™ app by product category or store name. The app is compatible on Apple, Android and Windows mobile devices.

Select Taubman shopping centers are already using the StepsAway solution. The participating centers are:

  •     Twelve Oaks Mall (Novi, Mich.)
  •     Cherry Creek Shopping Center (Denver, Colo.)
  •     Fair Oaks Mall (Fairfax, Va.)
  •     International Plaza (Tampa, Fla.)
  •     Stamford Town Center (Stamford, Conn.)
  •     Sunvalley Shopping Center (Concord, Calif.).

Founder and CEO of StepsAway, Allan Haims, has had a 20+ year retail career as a senior retail executive with Disney Stores Worldwide, Victoria's Secret, as well as Wet Seal. To date, StepsAway has received $4 million in two rounds of private placement funding.

About StepsAway
StepsAway is a market-first, in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals—driving more brick-and-mortar transactions. StepsAway empowers mall owners to increase sales per square foot and gives retailers an innovative way to reach and influence on-property consumer purchase decisions. Consumers access StepsAway – SAMobile™ – via a web-based mobile app upon signing onto a mall’s Wi-Fi network and then peruse deals offered on premises. Officially debuted in August 2014, StepsAway is a privately held company with offices in Los Angeles and Los Gatos, California. For more information, visit http://www.stepsaway.com.

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