Real Estate Marketing Provider Obeo Announces New Brand and New Focus

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Welcome to the new Obeo, where smart agents find smart marketing! Obeo announced today that they have re-banded and re-focused.

Obeo will continue to broaden its solution set through both partnerships and acquisitions of new technologies.

Obeo, the nation’s leader in Real Estate Marketing technologies, rolled out a new brand today: Obeo, Smart Marketing. Delivered. Obeo started in 1999, as a virtual tour provider called 360House. 360House quickly progressed from being a simple virtual tour provider to offering a diverse suite of online marketing tools, and in 2005 the company was renamed Obeo.

Since 2005, Obeo has been the industry innovator of interactive marketing tools that allow the consumer to engage with listing images and floorplans. Thus, in 2010, Obeo released its “See You There” brand, to represent these interactive tools. Now, Obeo is releasing a whole new brand, called “Smart Marketing. Delivered.”

According to Mike Haugen, President of Obeo, “The real estate industry is entering into a new era. There are loads of vendors and marketing products, but very few of them are synergistic. Most agents end up dealing with multiple vendors, using multiple dashboards, and spending way too much time and money to market a listing. Obeo is on a mission to change that with a large variety of synergistic product and service offerings. Better yet, Obeo bundles and automates them with a service called EasyEdge, that saves the real estate professional both money and time.”

That does sound like smart marketing! Grant Bigler, Vice President of Sales for Obeo went on to explain that Obeo’s synergistic tools include everything from single property websites and floorplans to mobile lead generation and search apps. He explained that, “Data synchronization is truly the key ingredient. It not only allows Obeo to automate the creation of the marketing content, but to keep it updated for the lifetime of the listing.” Agents no longer need to upload images or log into four different dashboards to make a simple price change.

According to industry insiders, Obeo is onto something here. Studies show that 58% of top-performing companies, have adopted marketing automation. Furthermore, 63% of companies that are outgrowing their competitors have adopted automated marketing. That could be because automation gives agents the time to do what they do best: Sell real estate.

Mike Haugen concluded, “I am excited about the new messaging and our renewed focus on delivering world class marketing tools to the Real Estate Industry. We see a significant opportunity in bringing this highly fragmented industry together. We have a broad and deep national customer base that has been built over the last 15 years by delivering quality and innovative solutions. Obeo will continue to broaden its solution set through both partnerships and acquisitions of new technologies.”

Download Obeo’s Real Estate marketing infographic here.

Click here to learn more about EasyEdge.

About Obeo
As a leading innovator and provider of Real Estate marketing technology in North America, Obeo offers strategic solutions to real estate professionals looking to stand out from the rest. Obeo’s marketing suite provides world class photography, virtual staging, mobile marketing, floorplans, extensive portal syndication, and lead generating social media marketing. Smart is saving MONEY with bundled tools. Smart is saving TIME with automation. Smart is using the best QUALITY technology available. Obeo is Smart Marketing. Delivered.

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Marci James, Director of Marketing
Obeo Inc.
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