Mia Melon’s new weatherproof hoodies uses similar expensive technology as the big outdoor brands and then constructing a comfortable stylish garment for a fraction of the price.
Vancouver, Canada (PRWEB) October 09, 2014
Mia Melon launched another global Kickstarter campaign to help fund the Spring 2015 collection of fleece hoodies that will be 100 percent weatherproof, using cutting edge technology, and still fashionable for a fraction of the price of large outerwear brands. The Spring 2015 collection of hoodies will encompass the same technology used in Mia Melon’s widely popular weatherproof coats that launched last year.
Mia Melon, leaders in weatherproof fashion outerwear, developed a special membrane that keeps water and wind out but is also breathable. The hoodies are made from 100 percent waterproof fabric, and features seams bound into the jacket so that water cannot get inside, keeping customers dry in even the most inclement weather.
“As our valued customers know, we specialize in using fashion fabrics on the exterior shell of the garments with jersey and microfleece fabric that is still breathable on the interior of the hoodies. We had such an overwhelming response to our last collection of fashion coats on kickstarter. We’re extremely excited for our new campaign for our Spring 2015 collection of fleece hoodies.” Todd Listwin, CEO of Mia Melon said.
Mia Melon’s previous campaign for their fall collection of winter coats raised more than the expected goal of 50 thousand dollars, so expectations are at a similar level for the Spring 2015 collection.
In addition, the feedback from the previous campaign will be implemented in the results of the new KickStarter campaign for the Spring 2015 collection: larger sizes and menswear.
“Mia Melon’s new weatherproof hoodies will cost around the same price as a high quality hoodie from various hoodie suppliers. The big difference is the technology incorporated into the garment: using similar expensive technology as the big outdoor brands and then constructing a comfortable stylish garment for a fraction of the price,” Listwin said.
Early bird pricing and free shipping within North America will ensure backers receive an amazing deal. Due to increased demand, a small menswear collection of weatherproof hoodies have been included under the brand new label Cole Harbor. Mia Melon and Cole Harbor – feel safe in the elements anytime, anywhere.
Link to the Mia Melon Kickstarter campaign can be found here:
https://www.kickstarter.com/projects/479095109/weatherproof-hoodies-for-the-21st-century
ABOUT MIA MELON
Twitter: @Mia_Melon
Instagram: @miamelon
Mia Melon is focused on providing their customers with quality clothing and innovative designs. They are leading the way with cutting-edge, weatherproof fashion outerwear. They want you to feel safe in the elements. In this pursuit they have become the first fashion company to develop weatherproof fashionable coats using fabrics the world has come to love. Mia Melon’s focus is to make sure each jacket is functional yet fashion forward – an emphasis that most outdoor apparel brands don’t always consider.
