The New Gold Canyon Is Making Headlines

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After a brand makeover in February, including a streamlined product line and career plan, Gold Canyon candles is poised for exponential growth. Direct Selling News Magazine has recognized this achievement by placing Gold Canyon in the Company Spotlight on October 1 with an article entitled “Turnaround Toward Growth”.

During a complete makeover in February, Gold Canyon candles revitalized their brand and streamlined their product line and career plan to give customers and Consultants a happier fragrance experience. Direct Selling News Magazine has taken notice that it's working. On October 1, Gold Canyon earned a prominent spot in the Company Spotlight for its “Turnaround Toward Growth”.

Direct Selling News Magazine, serving the direct selling industry since 2004, highlighted Gold Canyon’s exciting reinvention by publishing an article entitled, “Gold Canyon: Turnaround Toward Growth” on October 1. The article, available at the following link:, addresses many of the improvements rolled out at the Gold Canyon Home Office in Chandler as well as across the country to Gold Canyon’s Independent Fragrance Consultants and their customers. Gold Canyon Managing Directors, Lynae Parrott and Gail Gioffredi, share their thoughts on a new brand identity as well as improvements to the Consultant Career Plan, a new focus on technology and big-picture goals for the company. “When Lynae and I took on this awesome responsibility of providing leadership to the company, we knew that many people were relying on us, from investment groups to vendors and the sales field,” Gioffredi says. “We have to balance them all and make sure that our Fragrance Consultants are successful. If they’re successful, we will be.” Parrott adds that the employees at the home office were an integral part of the brand makeover as well. “They are our brand ambassadors,” she says. “For us to achieve our strategic initiatives, they must be on board. We wanted the new brand to be happy, open, communicative, authentic, transparent, friendly, energetic—but then we have made a very conscious effort to walk the talk,” says Parrott. “When we talk about being happy and communicative, we are!”

With the launch of the enhanced Career Plan that makes it easier for Consultants to promote and increase their income, and a Simple Selling System™ that increases the cost of the average order, Gold Canyon Consultants have seen the turnaround first hand. In September, Gold Canyon reported a total of 167 promotions making this the most promotions in a single month in almost a year. “The tide is definitely turning and people are taking notice,” says Gioffredi.

About Gold Canyon
Founded in 1997 by Karen and Curt Waisath, Gold Canyon offers an income opportunity centered around Friends, Fragrance & Fun!™ through quality scents and home décor. The company has a sales force of thousands of Independent Consultants in North America who deliver A Happy Fragrance Experience™ through home and catalog Scent Mixers, websites and fundraisers. The company is headquartered in Chandler, Arizona. More information about Gold Canyon is available online at

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Kimberly Crim
Gold Canyon
+1 480.449.0900 Ext: 212
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