New eBook by Pipeliner CRM—Leading from the War Room: Building a Battle-Ready Sales Force

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A practical primer for Sales Managers

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It is to this goal that Pipeliner CRM is dedicated and provided to you as a ‘weapon’ of trade, of commerce, of peace.

Pipeliner CRM today announced the release and availability of a new sales-related eBook entitled, “Leading From the War Room: Building a Battle-Ready Sales Force,” by Pipeliner CRM CEO, Nikolaus Kimla. The book is available for free download in the Pipeliner CRM Sales Reference Library.

This strategy book for sales managers aims to help them build and manage a well-equipped sales force using the analogy of military readiness as a metaphor for the high-stakes competition between your company and your competitors. The awards for winning are new prospects, new customers, sales, customer retention, and market share. The book details how to build and lead a sales force that wins – even in the rough terrain of the sales world by turning the sales process into a battle plan.

To a sales manager, salespeople are akin to troops – and this book details tips to ensure that those troops can be as battle-worthy as possible. The advent of automation means that a salesperson must be more of a sales expert than ever before. The equipped salesperson must have a high level of expertise to gain the prospect’s trust in the company, the product, and the sales person themselves (their personal brand). The qualifications of stellar salespeople include the ability to observe, actively listen, understand customer issues and situations, and be contributing team members.

In this eBook, sales managers will learn:

  • What kind of salespeople are needed to build a worthy sales force.
  • How to lead, train and prepare sales reps to be part of a team.
  • The leadership qualities that will drive sales – and skills – higher.
  • Evolving a highly efficient, functional and dynamic sales process.
  • The importance of partnering up with Marketing to become a functional overall unit, able to bring sales to ever-higher levels.
  • Proficiency in gathering of sales intelligence utilizing the web, social media, cloud services and a sales-focused CRM solution.
  • Granting salespeople the right amount of freedom to function as the salespreneurs they are.

This tactical approach brings new emphasis to the role of sales manager, Kimla asserts. “To the degree that you are successful, so goes your sales force. As goes your sales force, there goes your company. The more companies that are successful in trade and commerce, the better our chances for survival in a peaceful world.” According to Kimla, "It is to this goal that Pipeliner CRM is dedicated and provided to you as a ‘weapon’ of trade, of commerce, of peace.”

Pipeliner CRM’s Commitment to Education
This latest eBook release continues Pipeliner’s commitment to provide not only exceptional CRM software, but training and education to help sales managers and salespeople sell smarter. The company has released several eBooks, white papers, and articles, now available in the Pipeliner Sales Reference Library.

Download the free eBook and learn how sales managers will solve the challenges of our economy. Please feel free to visit our website, sales reference library, and our sales-focused blog.

About Pipelinersales Inc.
Pipeliner CRM is a software system that enables salespeople and teams to understand their sales process and accelerate opportunities toward a close, while saving time and maintaining focus. Pipeliner overlays organizational features atop a visual interface, creating a worktool that adapts to and grows with the organization. Easily implemented, Pipeliner is non-disruptive and readily adopted by salespeople who find that using the system helps them sell better and faster, and by sales managers who benefit from an accurate, predictable, and low-risk pipeline.

Headquartered in Los Angeles, California and Vienna, Austria, Pipeliner CRM has offices in the UK, Sweden, Slovakia, and India. Engage with us on Facebook, LinkedIn, and @PipelinerCRM or visit us at

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Colleen Toumayan
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