MX Unveils New Native Cross-Platform Framework and Customer Acquisition Products

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Two new products and company rebrand announced by perennial Finovate favorite

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“As a company we are evolving beyond just an enhancer of digital banking platforms to an enabler of a true omnichannel banking experience,” said Ryan Caldwell, CEO and Founder of MX.

MX (formerly MoneyDesktop), a financial technology provider that enables omnichannel banking for its online banking, mobile banking and financial institution partners, announced a company rebrand and two new products: a native cross-platform framework named Helios and a customer acquisition tool named WideNet.

“As a company we are evolving beyond just an enhancer of digital banking platforms to an enabler of a true omnichannel banking experience,” said Ryan Caldwell, CEO and Founder of MX. “We’re developing technologies that break down silos and help our partners drive a customer-centric banking model, which in turn increases customer loyalty, wallet share and top-line revenue.”

Working with industry leading partners, MX’s focus on enabling omnichannel banking allows financial institutions to provide account holders with a seamless digital banking experience on any device — mobile, desktop and tablet. Banks and credit unions will also be able to leverage customer data to personalize interactions and make intelligent offers across various channels, as Amazon does with their contextual advertising feature.

The premier product is Helios, a new native cross-platform framework that enables financial service partners and financial institutions to build a customized digital banking application deployable on any device from any brand. The flexible framework also allows partners to bring the best financial management and mobile/online banking features together in one app powered by a single source of native code that is optimized for each device.

Paired with Helios, WideNet provides financial institutions with a compelling way to acquire new account holders. Currently, a relationship with a financial institution starts when someone opens an account, but with WideNet that relationship can start even earlier.

“We built WideNet to disrupt the current mentality of how financial institutions acquire new account holders,” explained Caldwell. “Since WideNet allows financial institutions to offer a banking app to everyone in their region — even to potential account holders — it sets the stage for a financial institution to quickly establish market share."

For more information, contact Jennifer Novak at RLM PR: 646-216-2157 or press(at)mxenabled(dot)com.

About MX                                                                                                         
Located in the heart of Utah’s Silicon Slopes, MX is redefining the way financial institutions interact with account holders by enabling its partners to deliver omnibanking technologies that create and support a true omnichannel experience. As one of the fastest-growing financial technology providers, MX drives customer-centric banking relationships by offering a platform upon which financial service partners can create and deliver a next generation banking application and customer experience. By doing so, MX positions banks and credit unions at the forefront of the digital banking revolution and as account holders’ primary financial institution. MX currently partners with hundreds of financial institutions and more than 30 mobile/online banking, core, and payment network providers.


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Alyssa Call
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