GetUWired Releases Kooler Ice Case Study – Marketing Automation Solutions for an Automated Ice Company

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Automated pipeline, marketing automation, new website and more helped Kooler Ice nearly double monthly inquiries.

marketing automation solutions for Kooler Ice

GetUWired's marketing automation innovations were designed to streamline Kooler Ice's sales process.

GetUWired provided marketing automation solutions to help Kooler Ice salespeople save hours on their processes.

GetUWired, a full-service Internet marketing and marketing automation firm in Dahlonega, Ga., has just released a case study about one of its most recently satisfied clients, Kooler Ice. The case study explores the many different marketing automation solutions that GetUWired provided for Kooler Ice, and the results of those innovations. To read the case study, click here.

Why Kooler Ice Came to GetUWired for Marketing Automation

Infusionsoft recommended GetUWired to Kooler Ice in January 2014. Kooler Ice was looking for a new website, a new look, and Infusionsoft implementation. After interviewing other companies, Kooler Ice knew they had found what they were looking for in GetUWired.

“We were not looking for a web developer, but more of a marketing partner and a company that was skilled with Infusionsoft,” said Kooler Ice Vice President Jeff Dyson.

What GetUWired Did for Kooler Ice

GetUWired gave Kooler Ice a marketing package that matches its 21st century innovation, with:

  • Brand-new responsive website with custom design on every page
  • All new high-converting content on each page
  • New site organization based on user experience and Kooler Ice’s sales cycle
  • New site design with eye-catching graphics make it easy for visitors to navigate the once-complex arena of ice investing
  • Embedded training videos add value for potential buyers
  • Fully-automated sales pipeline in Infusionsoft saves Kooler Ice salespeople hours every month and provides WOW-factor customer service to its clients
  • Integrated the Kooler Ice website with their Infusionsoft account
  • Created custom Infusionsoft campaigns tailored to Kooler Ice customers
  • Created four different customer paths for the site – owners/investors, distributors, land owners, and retailers.

The Big Kahuna – Fully Automated Sales Pipeline

Kooler Ice salespeople spent hours every month making sales calls and following up with clients. Kooler Ice needed a better solution – one that closes more sales and frees up valuable time for its hard-working salespeople.

So GetUWired created a fully automated sales pipeline tailored to Kooler Ice’s unique sales process. The automated pipeline acts as every salesperson’s personal assistant – keeping up with clients, sending emails, and reminding salespeople when they need to complete tasks.

Leads Are up and Hassle Is down
“I am happy to say our website leads are up substantially since redoing our website and launching Infusionsoft. We look forward to learning a lot more about Infusionsoft and working with GetUWired!” said Kooler Ice Vice President Jeff Dyson.

Fore more information, contact GetUWired at 877-236-9094 or visit today.

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Lee Goff
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