ShopVisible Meets Growing Demands of Mid-Market B2B Sellers

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B2B Enhancements Drive Personalized Shopping Experience for Business Buyers

We’re extremely proud that our innovative technology and unique B2B eCommerce capabilities are noted in this report, conducted by one of the manufacturing industry’s leading research and consulting firms.

ShopVisible, a SaaS-based eCommerce platform, today announced enhancements to its B2B feature offering that delivers a targeted and relevant purchasing experience to the professional business buyer. As business buyers become accustomed in their everyday lives to personalized shopping experiences and omnichannel fulfillment as a result of fast paced, incredibly evolved consumer market, B2B businesses are now expected to provide a similar experience to their customers. As a result of this demand, highly connected and engaged customers would rather self-serve than follow the typical B2B commerce model.

With the unique ability to support B2B and B2C online shopping experiences, ShopVisible helps B2B companies overcome complex buying scenarios prevalent in B2B commerce while also providing the experience of consumer driven features --- including product recommendations, ratings and reviews, automatic order replenishment, responsive design, and data-driven merchandising for items such as replacements, parts, accessories, warranty, product bundling, kits, and services. Features specifically developed to provide a personalized experience for business buyers include:

  • Role-based buying rules by type, responsibility, or department for example, allows for hierarchical user configuration so that different users across the organization have personalized purchasing experiences, based upon their individual role.
  • Configurable pricing rules by customer, tier group, role, department, or other segmentation enables flexible discounting options for subscriptions, quantity, contract, and wholesale pricing.
  • Tiered content, products, categories, shipping and payment options permit each customer to view content specific to them.

Known for its industry leadership in the B2B sector, ShopVisible’s B2B client roster continues to grow in 2014, with new clients such as Liberty Hardware and Century Martial Arts. In addition, ShopVisible’s eCommerce platform was recognized as a prominent vendor by manufacturing industry research group IDC Manufacturing Insights. An evaluation of ShopVisible’s B2B eCommerce capabilities was included in IDC Manufacturing Insight’s new vendor assessment, Supporting the Customer Lifecycle for Manufacturing Value Chains (MI249914, July 2014), based on the technology solution’s capacity to serve the manufacturing industry with “attract-sell-serve” business processes. The full report can be downloaded directly from IDC Manufacturing Insights.

“Our team has worked hard to develop a solution that solves the complex challenges faced by B2B companies and manufacturers in eCommerce while also fulfilling today’s end-user expectations,” said Sean Cook, CEO of ShopVisible. “We’re extremely proud that our innovative technology and unique B2B eCommerce capabilities are noted in this report, conducted by one of the manufacturing industry’s leading research and consulting firms.”

About ShopVisible
ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like 3M, Century Martial Arts, Tempur-Pedic, Marbles: The Brain Store, Plow & Hearth and MovieMars. Learn more at and by following @ShopVisible.

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Jennifer Blackburn
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