MIT Mobile Experience Lab Announces Design-Driven Innovation Conference (DDI2014)

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First Yearly Conference Draws Stellar Roster of Innovation Speakers; Kicks Off With Innovation Hackathon

The Mobile Experience Lab (MEL) at the Massachusetts Institute of Technology, which designs experiences that connect people, information and places in meaningful ways, today announced its first international conference named Design-Driven Innovation and its New Frontiers (DDI2014). The conference will take place in Cambridge, Mass. from October 28-29, 2014, at the Massachusetts Institute of Technology Media Lab. DDI2014 brings together internationally recognized innovators, designers, and creative thinkers working on cutting-edge design to share insights, experiences and ideas.

DDI2014 content tracks include New Frontiers for Making and Fabrication, Digital Disruptions, Startup-Driven Innovation, and People-Centered Design. The conference’s high-profile roster of speakers will explore the next frontier in design-driven innovation, with keynote presentations from Design Continuum’s Gianfranco Zaccai; Glasgow School of Art’s Director of Design Innovation Irene McAra-McWilliam; Intel’s Maria Bezaitis; One Laptop per Child’s founder Nicholas Negroponte; Google Creative Lab design director Matt Jones ; and University of Pennsylvania, School of Design’s Okran Telhan.

DDI2014 is designed for practitioners, faculty and students interested in new design paradigms. Conference attendees will learn about how new media and technologies factor into design-driven innovation (DDI), and they will discuss inspiring approaches to innovation that they can employ in their own work. The Twitter hashtag for the conference is #DDI2014.

To register for DDI2014, please visit: http://www.ddi2014.org/register/.

DDI2014 will kick off with an Innovation Design Hackathon organized by the MIT MEL and the MIT Media Lab City Science group. The hackathon is devoted to crossing the boundaries between digital and physical reality, and between sensory and augmented experiences. Participants will use sensors, digital media and other forms of technology to come up with tools and solutions for what late MIT professor Bill Mitchell referred to as “the networked self in the cyborg city." The best project award will be announced during DDI2014, with up to $6,000 presented in prizes at the conference.

To register for the DDI2014 Hackathon, please visit: http://www.ddi2014.org/hackathon/

About MIT Mobile Experience Lab
Led by Federico Casalegno, the MIT Mobile Experience Lab (MEL) seeks to radically reinvent and create connections between people, information, and places. By operating within the vibrant atmosphere of MIT, the Mobile Experience Lab drives innovation by thoughtfully considering the relationship between emerging technologies and their surrounding social, cultural, and physical spaces. Lab researchers reimagine the world as environmentally and socially sustainable, exploring how the consumption habits of current generations can be altered to make a more positive impact.

For more information on MIT MEL and their portfolio of projects, visit http://mobile.mit.edu/wp-content/uploads/2014/01/Portfolio_Book_d3.pdf

Follow MIT MEL on Twitter: https://twitter.com/mit_mel

Press contact:
Dan MacLeod
Scratch Marketing + Media
dan(at)scratchmm(dot)com
240-603-2887

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