I'm glad to be once again meeting our commitment to bring ideas from top academics to the marketplace. I trust the lecture will provide every researcher who attends with fresh new ways of looking at consumer decision-making.
Philadelphia, PA (PRWEB) October 10, 2014
TRC, a Philadelphia based market research company specializing in new product market research, announced today their upcoming market research event in Minneapolis, MN on October 28th, 2014 from 3-6pm.
The speaker, Vladus Griskevicius, University of Minnesota’s professor of marketing, and co-author of the book The Rational Animal, will discuss his unique perspective on behavioral economics - the notion of evolutionary psychology that delves into the fact that humans are both rational and irrational. We “are born to be biased” writes Vladus Griskevicius “and for a good reason.” His lecture will explain seemingly inexplicable human decisions. He will answer questions such as: Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers ace a test that stumps Harvard students? Why do some billionaires work so hard – only to give their hard-earned money away? Vladus Grikevicius will present his ideas in a simple, fun and easy-to-follow presentation that can change the way one sees how consumers make decisions and how it could be applied to conducting market research studies.
“I’m glad to be once again meeting our commitment to bring ideas from top academics to the marketplace. I trust the lecture will provide every researcher who attends with fresh new ways of looking at consumer decision-making“, says Richard Raquet, TRC’s President.
The presentation will be held at the Marquette Hotel in Minneapolis, MN and it will be followed by questions and answers. This is a private event with limited space. RSVPing to Lenka Kolar is required in order to attend the event.
About TRC Market Research, a Philadelphia market research company
TRC Market Research is a product development market research firm that provides expertise in designing and implementing successful choice-related research, including product development, pricing research, discrete-choice conjoint analysis, max-diff tournament and other complex market research techniques.
Philadelphia-based TRC Market Research is affiliated with the Council of American Survey Research Organizations (CASRO) and the American Marketing Association.