Only 20% of brands are using advocate and referral marketing programs
Toronto, ON, Canada (PRWEB) October 17, 2014
Forewards, the leader in customer referral software and refer a friend programs, has released its latest infographic: “Why Customer Referrals Work – Especially During the Holidays”.
This year’s holiday shopping season is projected to be the biggest ever. In fact a recent survey done by the National Retail Federation forecasts that retail sales are set to rise 4.1 percent in 2014.
For many retailers, it’s never too early to prepare for this incoming rush of new holiday customers. One way to really make the most of these new shoppers is through customer referrals and word of mouth marketing. Forewards latest infographic compiles existing research to show the potential impact of customer referrals on the success of retailers online.
The infographic begins with a look at the impact influencers can have on creating a brand movement, with research showing that it only takes 10% of a population to convince the rest of the population to adopt the same belief. The research goes on to show that despite the benefits that customer referrals programs can yield, only 20% of brands are using advocate and referral marketing programs as part of their current marketing strategy.
“Every retailer knows the holiday shopping season is the most critical time of the year” said Jason Dea, COO of Forewards. “Our infographic shows that one great way to take advantage of the holiday shopping rush and build additional momentum into the next calendar year, for your business, is a customer referral or word of mouth marketing program.”
To view the infographic, visit: http://forewardsapp.com/blog/wp-content/uploads/2014/10/Science-of-customer-referrals-Christmas-Version-01.jpg
Entrepreneurs inspire us, and we’re built from a team of them too. We love helping people do what they’re passionate about and turning it into their full-time gig. Our team is obsessed with why consumers shop online, what drives them to be loyal, and what makes them want to refer friends to your store.
That’s why Forewards “just works” – we’ve run thousands of online marketing campaigns, learned a ton, and built all that experience and expertise into our referral marketing software to help your business get more traffic, more leads and more sales.
For more information about Forewards referral marketing software visit: forewardsapp.com/