Fonality Channel Partner Program Recognized as Finalist in the 2014 INTERNET TELEPHONY Channel Program Excellence Awards

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Fonality ‘No Bull’ program recognized for its pain-free approach to helping partners succeed.

Fonality CEO David Scult.

Fonality CEO David Scult.

Fonality’s channel program was designed to provide a simple and straightforward way to help partners grow. We’re thrilled to be recognized by TMC, and even more excited to see our partners succeed with this ‘No Bull’ approach.

Fonality, the innovative provider of business phone systems and integrated communications solutions, announced today its “No Bull” partner program was named a Unified Communications finalist in the 2014 INTERNET TELEPHONY Channel Program Excellence Awards presented by TMC’s INTERNET TELEPHONY magazine.

“Fonality’s channel program was designed to provide a simple and straightforward way to help partners grow,” said David Scult, Fonality’s chief executive officer. “We’re thrilled to be recognized by TMC, and even more excited to see our partners succeed with this ‘No Bull’ approach."

Fonality’s simplified partner program was announced in April 2014, and was designed to provide an easy way to help partners generate marketing demand, monetize with new revenue streams and grow their business. The program, based on sowing gratitude for partner engagement, offers discounts or commissions at three partner levels: Referrals, Authorized and Certified. Partners at either Authorized or Certified levels can choose to work as agents, receiving commission based on recurring revenue, or as resellers, receiving discounts on both software and hardware. The program offers joint marketing funds as a quarterly bonus.

To support and enable partner growth, Fonality has positioned its program to provide dedicated marketing resources, including:

  • A training program focused on providing partners with a simple and effective way to quickly ramp up and sell Fonality
  • The Fonality Partner Exchange (FPX), an online community of rich product content, industry knowledge and best practices
  • The Marketing 360 Program providing tools such as a self-service print portal for collateral, a 60-day marketing plan, plus many additional sales resources

Since realigning its partner program in April 2014, more than 30 resellers have come forward with public quotes and testimonials about how Fonality has impacted their clients and channel business.

“We chose Fonality because of their recurring revenue payouts. Fonality’s subscription model fits our needs, and our clients’ needs as well,” said Fonality partner Travis Welch of Paradigm Technologies.

Mariana Pacheca, solutions consultant at Spectrum Technologies added, “Fonality has by far been the easiest partner to work with. By partnering with Fonality, we have created the ability to grow new revenue streams while continuing to grow long term business relationships with our existing client base.”

Winners of the 2014 INTERNET TELEPHONY Channel Program Excellence Award were published in September 2014 issue of INTERNET TELEPHONY magazine.

About Fonality
Fonality provides business phone systems and applications for growing companies. More than 25,000 businesses in 99 countries rely on Fonality to help them sell, service, and collaborate. Fonality customers select the deployment, voice connectivity, and payment options that best meet their needs. Every Fonality edition includes unlimited contact center queues for all employees, and is offered with bundles of critical business applications such as HD video collaboration and call recording. For more information, visit or call 877-FONALITY

INTERNET TELEPHONY magazine has been the IP Communications Authority since 1998™. Beginning with the first issue in February of 1998, INTERNET TELEPHONY has been providing unbiased views of the complicated converged communications space. INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs. INTERNET TELEPHONY magazine reaches more than 225,000 readers, including pass-along readers. For more information, please visit

About TMC
TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and INTERNET TELEPHONY. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Cloud4SMB Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; Mobile Payment Conference; Software Telco Congress, StartupCamp; Super Wi-Fi & Shared Spectrum Summit; SIP Trunking-Unified Communications Seminars; Wearable Tech Conference & Expo; WebRTC Conference & Expo III; and more. Visit TMC Events for additional information.


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