Appinions Enhances Platform With Focus on Content Marketers

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New Release Delivers Data-Driven Approach To Planning, Executing, Measuring Marketing Initiatives

Appinions' New Publication Analysis

Appinions' New Publication Analysis

Appinions provides a unique and rich view into the markets we serve. They provide us with context to make decisions, and to measure the impact of our efforts. The platform can help us become more effective communicators and marketers.

Appinions today announced a major upgrade to its SaaS Marketing Platform with expanded capabilities that give marketers powerful new ways to save time and make their content marketing efforts more effective. Leveraging the natural language processing technology that has made Appinions the ‘best-in-class’ influencer marketing platform to Fortune 1000 clients, the new version gives marketers a data-driven approach to the planning, executing, and measuring content marketing and other initiatives.

“We’ve been helping some of the world’s top marketing organizations adapt to the shifting buyer’s journey,” said Appinions CEO Larry Levy, “and we’ve seen content marketing emerge as a central strategy in many organizations over the past year. The problem we saw in these expanding content marketing initiatives was a lack of context – senior marketers couldn’t be sure what content to produce, where to publish and promote it, and which partnerships would be most effective. By providing a deeper view into the data we’re already processing we’ve been able to address these questions and bring confidence to these very strategic decisions.”

The new Appinions platform is centered around custom-defined topics, which are constructed based on the business focus and issues of each client. Clients often define up to two-dozen topics or more to cover their industry, market segment, products, executives, competitors, etc. The resulting analysis provides details and insights on influencers, opinions, themes, and publications – all precisely relevant to the unique marketing goals and projects of the company.

There are many new capabilities in this release:

•New theme analysis offers a detailed view of which issues and sub-topics are capturing market attention.

•New sources reporting reveals which channels and publications are most active and which are most effective at carrying messages forward.

•For the first time, individual documents and opinions are ranked based on their results garnering attention within a marketplace.

•There are also new ways to measure and display the amount of attention individual topics, brands, products, and people are earning in any custom-defined market segment.

Appinions also offers content marketers another much needed capability; a broad measure of the impact of a company’s publishing efforts on their brand. Typical content marketing analysis relies on page views, downloads, shares, likes or comments – which focus on individual pieces of content. Appinions scores the overall impact the brand has over time, within full markets or niche segments. It’s a game changing way to measure content marketing results and enable strategic course corrections.

"Appinions provides a unique and rich view into the markets we serve," said Georgina Michael, Sr. Manager, Stakeholder Relations at Philips Healthcare. "They provide us with context to make decisions, and to measure the impact of our efforts. The platform can help us become more effective communicators and marketers.”

Appinions uses patented natural language processing technology to measure the share of attention and identify influential opinions within millions of news, blog, and social sources – providing insights far beyond the scope of social listening tools. Because results are customized to each client-defined topic, resulting data on influencers, opinions, themes, and publications are always precisely relevant to their unique marketing goals and projects.

The upgraded Appinions platform is available now.

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About Appinions

Appinions is an Influence-Powered Marketing Platform that helps B2B marketers understand the sources and distribution of attention – who is speaking influentially, what they’re saying, and where they’re speaking. Built on over a decade of Cornell University research, the Appinions platform processes the full-text from millions of news, blog and social sources. This knowledge drives thought-leadership, content marketing programs, and other initiatives for clients in the Fortune 1000, including Aflac, Philips, Xerox, Accenture, Belkin, Nissan, and others.

Appinions’ patented natural language processing technology extracts opinions from millions of offline, online, and social media sources, and then our proprietary algorithms identify reactions and rate the relative volume and value of influence they demonstrate. We assign influence scores based on who reacted, how they reacted, and where they reacted. These scores make it possible to rank and trend attention, compare influencers, track them over time, and define the impact of an individual article or opinion. Our platform delivers insights from this data, and other tools, to provide marketers a distinct competitive advantage. Learn more at http://Appinions.com

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Jonah Bliss
Appinions
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