Matrix Solutions Highlights Digital Advertising Revenue Opportunities in Recent Article

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“Advertising Dollars to be had in Digital” articulates the market opportunity for traditional media companies to leverage their digital assets.

Matrix Solutions, the leading provider of media customer relationship management (CRM) and sales intelligence software, highlights digital advertising revenue opportunities in a recent article entitled “Advertising Dollars to be had in Digital”. The article articulates the digital market opportunity for traditional media companies in a multitude of ways.
•Citing a recent Borrell Associates and Media Financial Management report, Matrix points to how the report specifically calls outs the fact that media companies are leaving money on the table, in what they estimate to be a $24.7 billion market.
•Matrix then shines a light on how technology provides a solution to not only manage digital ad dollars, but how to uncover revenue opportunities. Such opportunities may come as result of cross-platform selling, multi-station, or more – the Matrix technology is able to proactively alert sales.

Matrix Solutions recently launched a digital media development partnership; working with the partners to further progress their CRM & Sales Intelligence product specifically as it relates to digital ad revenue workflows.

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About Matrix Solutions
Matrix Solutions offers a leading web-based, media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to give you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts. For more information please visit http://www.matrixformedia.com.

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Brenda Hetrick
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