CottonGrower.com Relaunches With Responsive Design For Mobile

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Cotton Grower® magazine, the nation’s brand media leader serving the domestic cotton market, announces the launch of its completely redesigned website, CottonGrower.com. The new design responds to both direct user feedback and CottonGrower.com analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the Cotton Grower’s mission of being the information source for industry news

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Cotton Grower® magazine, the nation’s brand media leader serving the domestic cotton market, announces the launch of its completely redesigned website, CottonGrower.com. The new design responds to both direct user feedback and CottonGrower.com analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the Cotton Grower’s mission of being the information source for industry news.

“The home page of the new CottonGrower.com, with its organization into Latest News, Featured Stories, and Around The Gin, gives our audience the blend of analysis and company/product announcements that they’re seeking,” says Jim Sulecki, Corporate Content Director at Meister Media Worldwide, Cotton Grower’s parent company. “And the organization of our navigation bar takes users right to the topical areas they’re most interested in, especially news; harvesting; insect, disease and weed control; and ginning.”

CottonGrower.com is dedicated to offering the latest and trending news, as well as stories aggregated from international sources, and the new design facilitates that type of reporting. Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers.

“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, Director of Digital Media for Meister Media Worldwide.

The new site also provides a built-in option for native advertising, offering sponsors the opportunity to provide content in the context of CottonGrower.com.

CottonGrower.com is the fourth Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs through 2014.

Cotton Grower and Meister Media Worldwide would like to thank the CottonGrower.com launch sponsors: Deltapine, Bayer CropScience and Dow AgroSciences.

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Brian Dunay
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