Leading Public Opinion and Survey Research Association Launches Transparency Initiative Recognizing Organizations Who Voluntarily Abide by Disclosure Methods

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The American Association for Public Opinion Research (AAPOR) announces the launch of its Transparency Initiative (TI), designed to acknowledge those organizations that pledge to practice transparency in their reporting of survey-based research findings.

”The Transparency Initiative will provide the public with more information regarding how surveys are done with the hope that they will be better able to judge their credibility,” commented Timothy Johnson, Director of the University of Illinois at Chicago Survey Research Laboratory and Chair of AAPOR’s TI Coordinating Committee.

The TI is designed to promote methodological disclosure through a proactive, educational approach that assists survey organizations in developing simple and efficient means for routinely disclosing the research methods associated with their publicly-released studies.

The Transparency Initiative is AAPOR’s approach to the goal of an open science of public opinion and survey research. In doing so, AAPOR makes no judgment about the quality or rigor of the methods being disclosed. Rather, we are acknowledging member’s willingness to publicly disclose their procedures.

The TI benefits to the public and the profession by:

  • promoting understanding of how methodology relates to survey quality,
  • increasing adherence to the AAPOR Code of Professional Ethics and Practices,
  • enabling responsible media members to better differentiate between transparent and non-transparent research, and
  • by contributing to public understanding of this important distinction.


The American Association for Public Opinion Research (AAPOR) is a professional organization dedicated to advancing the science and practice of survey and opinion research to give people a voice in the decisions that affect their daily lives.
We strive to:

  •     Educate policy makers, the media and the public at large to help them make better use of surveys and survey findings;
  •     Educate practitioners on new developments affecting our field;
  •     Advocate the highest standards of ethical conduct for survey and opinion research;
  •     Encourage and disseminate research and innovations that improve our methods;
  •     Encourage and disseminate systematic analyses of public opinion on the major issues of the day;
  •     Promote best practices in collecting, analyzing, and interpreting survey data;
  •     Provide opportunities for our members to exchange views and promote the values of our organization; and
  •     Act as an advocate for survey and opinion research and its practitioners.

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