Stock & Broth Production in the US Industry Market Research Report Now Available from IBISWorld

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In the next five years, the way that stock and broth brands market to consumers will prove increasingly important. For this reason, industry research firm IBISWorld has added a report on the Stock & Broth Production industry to its growing industry report collection.

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Operators will benefit from products that can be linked to fresh and healthy home cooking

The Stock and Broth Production industry has failed to record revenue growth in the past five years. Consumer spending fell during the recession, decreasing sales of many consumer goods, stock and broth products included. Rather than rebounding quickly, however, industry sales got stuck in a decline rut though 2011. Only in the years since has revenue turned a corner, although revenue growth has still been lackluster. During the five years to 2014, industry revenue has fallen.

According to IBISWorld Industry Analyst Will McKitterick, “Branding and marketing have proved to be an incredibly important part of improving stock and broth sales.” Industry operators have been fighting consumer perception that its products are outdated. The can as a packaging format, for example, speaks to an earlier generation of consumers. Today's consumers, eager for freshness in foods, respond much better to stock and broth packaged in a carton or pouch, leading most companies to package their products in one of these formats. The perceived healthiness of industry products can also affect sales; many consumers have shied away from industry products because they can be high in sodium or artificial preservatives. Ad campaigns countering these consumer impressions have made a small step toward improving consumer perceptions of industry products.

In the next five years, the way that stock and broth brands market to consumers will prove increasingly important. “Those that can link their products with fresh and healthy home cooking will likely realize stronger growth,” says McKitterick. Nonetheless, increasing disposable income is expected to drive consumer spending, a boon for industry players across the board. IBISWorld forecasts that industry revenue will grow at an annualized rate in the five years to 2019.

For more information, visit IBISWorld’s Stock & Broth Production in the US industry report page.

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IBISWorld industry Report Key Topics

Stock and broth manufacturers make liquid food bases out of animal and vegetable components. These liquid bases are generally used as ingredients in soups, gravy or sauces.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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