We are happy to be able to offer promotional services that enhance brand awareness for our clients. Having reputation management and social media sectors is a great complement to our existing editorial focus. -Jennifer Hobson-Hinsley, President
Santa Fe, New Mexico (PRWEB) October 09, 2014
JLH Media Public Relations, a boutique PR and marketing firm located in downtown Santa Fe, announced today that it will offer new services to clients, including crisis and reputation management, brand strategy, and social media.
Crisis Management. Perception is all too often the reality. To change reality, one needs the facts and the credibility to communicate them in a believable manner. In a true crisis, there is only one bite at the apple to create an impression of reliability or to begin correcting a negative impression. JLH Media brings decades of experience in managing messaging and media relations through a crisis.
Reputation Management. We understand that a company’s reputation can take years to build and seconds to destroy. JLH Media has developed a strategic model to help guide customers to their key influencers to evoke the desired reactions to their company or institution.
Brand Strategy. JLH Media’s Brand Strategy Platform serves as an actionable blueprint from which the entire organization can build. It will give a language for what the organization stands for and why it matters now. Simply put, it contains the overarching positioning and messages that prove a clear market differentiation and compelling go-to-market strategy the company feels good about communicating to the public.
Suzanne O’Leary, JLH’s Principal since June 2014, will spearhead crisis and reputation management as well as brand strategy platform development. She brings more than 24 years of global public relations, corporate communications, brand positioning and reputation management expertise in the consumer brand, art and design, financial and technology sectors.
“Corporate and consumer reputation is an increasingly important intangible asset for companies and organizations,” said O’Leary. “As the media landscape continues to evolve into an increasingly online-focused industry, competitive corporate and consumer reputation programming is paramount to a company’s success. It’s no longer simply a 'nice to have' quality, reputation increasingly influences everything from a company’s stock price and valuation to customer loyalty and employee preference.”
Social media efforts for JLH will be handled by Account Manager Kathleen Langlois, a recent Santa Fe transplant who previously worked as an Account Executive for national advertising agency Match Drive in Boston, MA. Kathleen handled social media efforts for the Mass Save energy-efficiency initiative and while managing experiential projects for The International Culinary Schools at The Art Institutes. Kathleen’s award-winning team also handled partnership marketing for The International Culinary Schools at The Art Institutes, which included overseeing the creative process as well as the logistics, budget planning, and implementation of multi-million dollar TV and digital sponsorships.
With Kathleen’s assistance, JLH is now able to extend a social media arm, providing social media audits and a subsequent strategy for improvement. After identifying key implementation guidelines and best practices, Kathleen will work directly with client contacts to create a social media calendar for weekly posts. Based on page interaction and reach, she will also deliver recommendations for advertising pushes and content boosts and further content optimization based on daily page activity.
“As our agency grows we are happy to be able to offer a fulsome scope of promotional services that enhance brand awareness for our clients,” said JLH Media President Jennifer Hobson-Hinsley. “Having reputation management and social media sectors is a great complement to our existing editorial focus.”
For media inquiries, please contact:
Jennifer Hobson-Hinsley, JLH Media
ABOUT JLH MEDIA: JLH Media is a boutique PR and marketing firm based in Santa Fe, New Mexico that specializes in luxury hotel, spa, restaurant and other hospitality clients in addition to work in the real estate, design and art sectors, museums and non-profits. Jennifer Hobson-Hinsley founded the company in 2011.