The Spot arrives at cinemas thanks to crowdsourcing

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Userfarm_Content Creators, the major European player for video crowdsourcing and Moviemedia, a leading dealer for the sale of entertainment in Italian cinema announce their collaboration. Via the Userfarm platform, we are offering brands the opportunity to open video contests for these spots.

Userfarm and Moviemedia
Italian creative industries are recognising that crowdsourcing is an effective and innovative model

Userfarm_Content Creators, the major European player for video crowdsourcing and Moviemedia, a leading dealer for the sale of entertainment in Italian cinema announce their collaboration. Via Userfarm’s crowdsourcing platform, brands can ‘open video contests’ for these spots.

"With more than 350 video crowdsourcing projects, Userfarm has worked for years at an international level, alongside leading brands. We have a crowd of 55,000 Independent Content Creators from 125 different countries." - Says Bruno Pellegrini, CEO Userfarm - "We are ready to take on this new creative challenge with Moviemedia. Italian creative industries are recognising that crowdsourcing is an effective and innovative model, which works as an alternative to traditional production process."

Moviemedia theatres are a meeting point between brands and their consumers. They provide comprehensive coverage throughout Italy. Views are becoming ever more interactive with the digital world and the content that is available. However the theatre is still the main arena for the highest quality, expressive and engaging video.

Fabrizio Menichella, President of Moviemedia says that he’s “always interested in any innovations that will help us to broaden our commercial offerings, as a result, we are very happy to be working with Userfarm_Content Creators. Due to the rapid growth in technological, a large amount of advertising has been created via the crowdsourcing model. However to date it has mainly been used for web and viral communications. With our joint efforts we will be able to bring branded content to the big screen.”

Original source - http://tinyurl.com/l8sm7t7

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Theo Gulland
Userfarm
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