We are thrilled to be launching fliQ, the first tool of its kind, at this year’s PRSA conference, an event which focuses on the importance of developing and protecting a company’s brand.
Conshohocken, PA (PRWEB) October 10, 2014
iQ media, a leading media intelligence technology company, announced today that it will be debuting a new media sharing tool at PRSA’s 2014 International Conference in Washington, D.C. The new tool, fliQ, provides marketers with the ability to more efficiently manage their content marketing efforts through aggregating and curating of video.
“Companies today are looking for ways to more efficiently aggregate exclusive and organic video from employees, customers and other constituents to help increase brand awareness. With fliQ, we have developed an innovative tool for companies to more easily aggregate and curate the video that is being published by and about them directly from their employees or customers.” said Kye Strance, president of iQ media. “We are thrilled to be launching fliQ, the first tool of its kind, at this year’s PRSA conference, an event which focuses on the importance of developing and protecting a company’s brand.”
fliQ will allow customers, employees, and constituents across an organization to capture video from their mobile device through a branded mobile app and upload the video directly to the iQ media platform. Users can then leverage the video for content marketing through the iQ media platform which hosts the video and provides playout through social and web channels. Customers currently subscribed to fliQ include: National Wildlife Federation, SEPTA, and the Big South Conference.
fliQ is the newest addition to iQ media’s product suite of media intelligence tools for marketers, public relations and digital media professionals. iQ media’s flagship product, cliQ, a media intelligence solution, provides marketers with smarter insights into earned, paid and original media campaigns.
In addition to launching fliQ at this year’s PRSA International Conference, president of iQ media, Kye Strance, will be leading a discussion entitled, “A Convergence of Disciplines: How Big Data is Merging PR, Marketing and Advertising Into a Shared Practice.” This presentation will focus on the many ways that big data in media intelligence is bringing these traditionally separate departments together as cross-functional teams to better manage brand awareness, focus on competitive positioning, and engage clients. This presentation will occur on Monday, October 13 from 11:45 AM to 1:00 PM EDT in room Maryland A/B.
The PRSA International Conference 2014 will take place from Sunday, October 12 to Tuesday, October 14 at the Washington Marriott Wardman Park Hotel in Washington, D.C. iQ media will be providing demos of the company’s suite of media intelligence tools and holding a raffle for an iPad mini at booth 8-13 in the hotel exhibit hall.
About iQ media
iQ media is a leading media intelligence technology company focused on transforming the way that companies monitor their brand across broadcast TV, online news, and social media. iQ media’s suite of media intelligence tools allows marketers, public relations experts and others across an organization to better assess the success of both paid and unpaid media opportunities. iQ media’s cloud-based database, cliQ, empowers clients to move beyond media monitoring to proactively leverage media content to drive topline revenue and further their strategic communications goals. To learn more, please visit: http://www.iqmediacorp.com.