sales-i to Reveal Why Big Data Means Big Business for the Automotive and Truck Parts Industry at VIPAR Heavy Duty Conference

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sales-i president Kevin McGirl reveals how Big Data leads to significant sales increase.

sales-i, the award-winning supplier of business intelligence software, will be showcasing its solution at the VIPAR conference this month and president Kevin McGirl will be revealing why Big Data means big revenue, big insights, and big results for North America’s truck parts and automotive sector.

The Annual Business Conference brings together VIPAR Heavy Duty distributors, supplier partners, and industry associates to facilitate the productive exchange of ideas and information to benefit all participants. sales-i partnered with VIPAR earlier this year to help North America’s leading truck parts network better serve its distributors and empower them to remain competitive by enabling them to streamline the selling process and sell more.

Kevin McGirl, president of sales-i comments: “Businesses are creating more data than ever before. Data alone is pretty meaningless, but when structured and analyzed properly, it can help companies better understand customer behavior, improve customer service, be more responsive to market dynamics, and generate more revenue. That’s why I created sales-i – to help businesses turn their meaningless, unstructured data into actionable information that can help companies understand what their customers are doing, and sell more.”

Driven by the demands of sales personnel for efficient and more successful ways of targeting customers and prospects, sales-i was created to take the guesswork out of selling and simplify the process of data collection and analysis. It provides all the business and customer insight sales people need to help them generate more sales.

McGirl continues: “Those making the most of Big Data in the automotive and truck parts sector, and by that I mean analyzing and understanding it properly, have realized a significant increase in sales since doing so. This in itself should be enough to convince businesses of its importance in today’s challenging truck parts and automotive industries.”

McGirl will be explaining more about the significance of Big Data for the automotive and truck parts industry in his presentation, ‘Big Data. Big revenue, Big insights, Big results.’ He will be discussing:

  •     What Big Data means to your business
  •     How to capitalize on it
  •     The tools available to help you better manage Big Data.

McGirl will be presenting at the distributor educational session on Tuesday October 21 from 10:15 to 11:30 in Capri 1-6.


About sales-i

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TopLine Communications
T: +44 (0) 207 580 6502

Founded in 2008, sales-i is a Software-as-a-Service sales development solution. Integrating business, sales and customer intelligence, it has been designed to simplify the collection and analysis of business data, while cutting both time and cost.

Through sales-i, sales professionals can clearly identify and target high-quality sales opportunities. Equipped with customer buying behavior alerts, they can make insightful, personalized and fast business decisions, realizing repeat sales, reduced customer attrition and maximized profit margins as a result.

sales-i is now used by thousands of global sales and marketing organizations to maximize their sales intelligence. Easily accessible over an internet connection, sales-i is the only truly mobile business intelligence solution on the market.

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Hannah Codrington
TopLine Communications
+44 20 7580 6502
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