Fort Lauderdale, FL (PRWEB) October 13, 2014
Red Banyan Group Founder and Principal Evan Nierman provided insight and analysis in a recent article on crisis response in the Business Journals. Nierman was interviewed by reporter Hilary Burns, whose in-depth piece profiled recent high-profile crisis response efforts led by female executives. In studying efforts by the U.S. Secret Service, General Motors, and Rutgers University, Nierman laid out goals and strategies for communicators faced with a crisis.
In the article, Nierman stressed the importance of honesty, decisiveness, and leadership in responding to crises. He asserted that the truth always comes out in the end, and that crisis communicators must portray themselves as confident and in control. Nierman critiqued appearances at Congressional hearings by General Motors CEO Mary Barra and U.S. Secret Service Director Julia Pierson. He praised Barra’s effort as “smooth and deftly executed,” but said that Pierson’s presentation lacked sufficient outrage, and failed to inspire confidence.
Nierman told The Business Journals that, as with any skill, practice and preparation is crucial for communicating in times of crisis. He also said that it is important to avoid pointing fingers at the press or deflecting responsibility. A second piece by Burns included a handful of tips from Red Banyan Group’s founder and other experts.
“Perception is everything in crisis communications,” said Nierman, whose company Red Banyan Group is a top PR agency. “Appearing honest, competent, and capable requires practice and hard work. When the stakes are high, executives must portray themselves as willing and able to acknowledge and correct problems.”
With decades of high-level communications experience, Nierman has helped guide clients from a diverse set of industries through high profile and high-stakes crises. He currently leads Red Banyan Group, a top public affairs agency with offices in Florida and Washington, D.C.
About Red Banyan Group
Red Banyan Group is a top national public relations agency with offices in Florida and Washington, D.C. Red Banyan Group combines substantive understanding of complex issues with the experience and skills to execute campaigns that deliver results. Specializing in crisis PR, corporate public relations, legal PR and strategic communications, Red Banyan group provides an integrated approach to communication rooted in strategy. Learn more at http://www.redbanyangroup.com, become a fan on the Red Banyan Group Facebook page and follow the firm on Twitter.