Messages On Hold Strengthens BroadWorks Platform Offering

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Messages On Hold has joined forces with ECG to develop a solution to deliver their diverse product offering directly to the BroadWorks platform.

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The benefit of hearing new content each time, and not coming in mid-way, is that callers won’t tune out because they missed the beginning or have already heard a message play previously.

As more and more businesses move across to VoIP enabled phone systems, suppliers are looking for new ways to bolster their capabilities.

Messages On Hold’s latest solution extends the current on hold functionality available to BroadWorks customers by allowing for playback of unique messages every time a caller is placed on hold, time-based scheduling of content plus overall simplified management of all changes to messages playing on hold.

“By providing an external on hold audio source, we’re able to manage the content remotely – it’s completely hands-free for the client,” Messages On Hold Managing Director Kym Illman explained.

“Callers are now able to hear a unique message – in its entirety – every time their call is placed on hold or transferred between departments,” he says.

“The benefit of hearing new content each time, and not coming in mid-way, is that callers won’t tune out because they missed the beginning or have already heard a message play previously.”

Messages On Hold is responsible for the recorded voice announcements and promotional messages & royalty-free music heard on hold at more than 11,000 businesses in 20 countries across the globe. Looking to the future, Messages On Hold also hopes to make time-based scheduling available to BroadWorks clients. This would potentially allow for time sensitive products and services to be delivered to callers during times they’re most relevant.

Kym Illman is the owner and managing director of Australia’s largest on hold message provider. Kym is also a noted ambush marketer, Tarmac rally driver and presenter of http://www.MasteringMarketing.com.au (short online marketing how-to videos for small businesses). See http://www.messagesonhold.com.au for details.

About ECG
ECG, founded in 2001, provides innovative Network Design & Operations Services that address the operational and marketplace challenges faced by today’s telecom providers and large enterprises. Our clients include Independent Local Exchange Carriers (ILECs), Competitive Local Exchange Carriers (CLECs), Incumbent carriers, wireless carriers, and Internet service providers. ECG offers Business Services Consulting that includes feasibility studies, interconnection agreements, regulatory reviews, web development, and professional training. We assist our customers through every phase of a project from initial design to actual implementation and integration, to ongoing support and troubleshooting. FraudStopper is ECG’s 24x7 Fraud Monitoring and Response solution. ECG’s School of VoIP provides training by engineers to build skills and comprehension at VoIP Carriers. ECG, Inc. is a privately held company and has been profitable since its inception. For more information, visit http://www.ecg.co

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Jon Chleboun
ECG
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