TapAnalytics Digital Marketing Platform Delivers ROI at Aspen Marketing
San Jose, CA (PRWEB) October 13, 2014 -- TapAnalytics, a TapClicks company, today announced that Aspen Marketing’s Local Division has chosen to effectively manage both digital and traditional marketing campaigns with TapAnalytics, providing powerful analytics and reporting capabilities.
Aspen Marketing’s Local Division, a division of Epsilon is leveraging the data importing, analytics, and reporting capabilities of TapAnalytics to track their client’s experiences that measurably build clients' brands and businesses. With TapAnalytics, Aspen Marketing’s Local Division can measure, report and prove ROI for the sophisticated marketing campaigns of their clients with an on-demand digital marketing and reporting dashboard. The platform automates the generation of detailed reports that are configured to their operational needs and their clients’. They can also supply email reports and configurable dashboards to their clients automatically.
“TapAnalytics understands the cost and complexity of importing, managing, and reporting on marketing campaign data. We shared our current manual process and our vision for generating reports with TapAnalytics. TapAnalytics put together an implementation proposal, which helped streamline and automate the process, and will save us enough in man-hours alone to achieve our ROI goals. Most importantly, we now have a tool that helps us attract new clients as well as upsell and better retain existing clients. It was a very positive experience for us to find a partner like TapClicks to work with,” said Greg Dowd, President of Aspen Marketing’s Local Division.
“Aspen Marketing’s Local Division is an example of what leads to success in the new world of marketing: a focus on proven results and substantiated ROI for clients and their company,” said Babak Hedayati, CEO of TapAnalytics. “Our flexible and easily configurable platform enables rapid implementation of semi-custom solutions for advertising agencies like Aspen Marketing. We are delighted to be Aspen Marketing’s analytics platform of choice.”
Aspen Marketing’s Local Division challenge was to find a solution that integrates reporting and analysis for their comprehensive campaigns, including both print and digital marketing: a unique challenge solved with TapAnalytics.
About TapAnalytics
A subsidiary of TapClicks, TapAnalytics is the leading provider of analytics and reporting platforms for agencies, media and yellow page companies and enterprises.
TapClicks, Inc., the digital presence company, was founded in 2009, and operates out of offices in the Silicon Valley, Canada, India and Mexico.
For more information, please visit http://www.TapAnalytics.com, email us at info(at)tapanalytics(dot)com, or call us at +1.408.725.2942.
TapClicks, TapClicks, Inc., http://www.tapclicks.com/home, +1 408.725.2942, [email protected]
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