Headlights PR & Marketing Launches Special Initiative to Bolster Catholic Elementary Schools' Marketing Efforts

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Offering reduced fees and personalized assistance, Royal Oak, MI based-company hopes to help region’s Catholic schools increase their enrollment

Headlights PR & Marketing President Mike Gill

We hope to help Catholic schools better tell their story so people realize the advantages of a Catholic school education.

Metro Detroit Catholic grade schools will have the opportunity to bolster their marketing efforts and create stronger parochial schools throughout Metro Detroit with a new program announced today by Headlights Public Relations and Marketing.

The program will provide significantly discounted rates normally charged for public relations and marketing assistance to allow schools to increase their exposure to prospective students and families.

With the program, schools commit the basic tuition rate charged for one student to join the program for one school year. In return, they receive a customized marketing program tailored to fit their needs and desires.

“As a whole, Catholic schools have a wonderful story to tell, with statistics that prove outstanding academic performance while nurturing a child with a values-oriented education,” said Mike Gill, President of Headlights PR & Marketing. “We want to better tell this story because it can truly make a difference in a young person’s life. We realize that budgets are tight. With a focus on marketing, we believe we can grow the school’s enrollment.”

Schools that participate in the program will be able to choose any number of initiatives from crafting a strategic plan, developing a marketing message, to creating printed marketing materials, direct mail pieces, or web site development. “This is not a cookie-cutter plan,” said Gill. “We’re customizing to meet each individual school’s wants and needs.”

“There is a great deal of competition out there for students today,” Gill continued. “We hope to help Catholic schools better tell their story so people realize the advantages of a Catholic school education.”

The program, not affiliated with the Archdiocese of Detroit, is offered to any Catholic elementary school in the Metro-Detroit area that chooses to participate. The program may be expanded to include other dioceses in the future.

Headlights Public Relations and Marketing is a decade-old firm based in Royal Oak that serves non-profits and small businesses. It currently works with two Detroit-area Catholic high schools consulting in their marketing and development departments. Those interested in the program may call 248.632.1827 or visit http://www.headlightspr.com/catholicschool

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