ScienceBased Health, Leading Provider of Dry Eye Formulations Selects Crossbow Group

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Science-Based Health develops and markets evidence-based nutraceuticals for eye health has chosen Crossbow Group to develop and implement new branding and acquisition campaigns. The objective of the effort is to measurably increase awareness, consideration and usage of the company’s innovative dry eye solutions for ophthalmologists and optometrists.

Science-Based Health develops and markets evidence-based nutraceuticals for eye health has chosen Crossbow Group to develop and implement new branding and acquisition campaigns. The objective of the effort is to measurably increase awareness, consideration and usage of the company’s innovative dry eye solutions for ophthalmologists and optometrists.

“SBH’s flagship HydroEye formulation is the only product of its kind backed by a rigorous, peer-reviewed clinical trial,” said Jay Bower, Crossbow Group President. “Market leading products that measurably improve the quality of life make our job as marketers easier. We’re working closely with them to articulate their brand vision and implement that vision in creative and effective ways.”

“Crossbow has impressed us with their understanding of our brand and business objectives and ability to connect them with dynamic creative work. We are looking forward to building our relationship with Crossbow,.” said Pamela Damsen, Strategic Marketing Advisor for ScienceBased Health.

About ScienceBased Health
ScienceBased Health (SBH) develops evidence-based nutraceuticals specialized in eye health. The company was founded in 1997 by a group of forward-thinking ophthalmologists and optometrists who discovered an overwhelming level of con-sumer interest in wellness and prevention, a great deal of confusion in the market-place, and increasing clinical evidence supporting the role of nutrition in promoting good health and well-being. As many were looking to their doctors for guidance in the area of prevention and wellness, SBH focused on supporting eyecare practitioners with credible information and scientifically sound nutritional products that they confidently recommend to their patients. Since its founding, SBH has been committed to enhancing the level of patient care through product innovation, leadership, education and support.

SBH distributes its nutritional formulations through thousands of recommending ophthalmologists and optometrists. The products are available through eyecare professionals or directly through SBH.

For more information, visit http://www.sciencebasedhealth.com or contact Pamela Damsen at pdamsen(at)sciencebasedhealth(dot)com or (415)388-7287.

About Crossbow Group
Crossbow Group is a full-service branding, direct and digital marketing and communications firm with expertise in developing high impact programs that drive measurable results – across the entire spectrum of communications media. With a solid grounding in the disciplines of branding and digital marketing, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm’s client list includes Intuit, CIGNA, Bloomberg, Clean Harbors, Google and other leading brands. For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at (203) 222-2244 or jbower(at)crossbowgroup(dot)com.

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