We had $0 in our marketing budget, yet 48 hours after launch we had users in 128 countries. A week after our launch, there are only 19 countries in the world where users haven't found us.
(PRWEB) October 13, 2014
Taiga.io, a free Open Source tool that helps technology startups, developers and designers track progress on their projects, got a huge and unexpected bump in awareness during its release the past due to the enormous power of curation sites YCombinator's HackerNews and ProductHunt.
"It was staggering," said Co-Founder & Co-CEO Enrique Posner. "We had $0 in our marketing budget, yet 48 hours after launch we had users in 128 countries. A week after our launch, there are only 19 countries in the world where users haven't found us. We couldn't have done that without the incredible influence of users on YCombinator's product curation HackerNews who found the tool and propelled it to the #1 position where it stayed for several days. Something very similar happened on ProductHunt."
Days after the release Taiga released a video visualization of the traffic hitting its servers: http://goo.gl/J36IJm
Taiga.io, based in the United States with a technology hub in Madrid, Spain, is both available via the web at http://www.taiga.io and as a free downloadable Open Source application at https://github.com/taigaio. Taiga was built to help startups, software developers and others coordinate teams and track progress on their projects.
Startups and technology companies are on an accelerating, endless product development cycle that brings innovation to customers at an increasingly faster pace but it requires careful coordination. The methodology that keeps everything humming, known as Agile, introduced in 2001 by way of the Agile Manifesto, has become increasingly popular around the world, spawning a whole industry of coaching and lecturing on the matter.
Wide adoption of Agile methods by software companies, and startups in particular makes teams very nimble and responsive. Faster, better hardware and software products result from adopting these methods.
Agile's success has not gone unnoticed in the corporate and non-software business sectors. In some industries; marketing for example, forward-looking teams are beginning to adopt the iterative method of tracking work. Many tools exist to help manage the process, however Taiga.io which can be easily customized for use in virtually any business setting, wants to prompt faster, wider adoption, and built its tool using an Open Source license which allows anyone to use the tool freely, to download the source code and even to modify it.
"For years now, very important products such as Android and Bitcoin have been developed using Open Source tools, and that trend is growing," says Posner, "We want to see Agile everywhere and the existing tools aren't getting us there fast enough. As is the case with many Open Source projects, Taiga benefits both from the work of its core developer team, and the work performed by open source developers from around the world who want to be part of the project."