This book really nails it
Ithaca, NY (PRWEB) October 17, 2014
"Masterful, informative and fun... snag this book; you'll laugh and learn your way into better online qualitative research," says Kendall Nash, Vice President and Senior Qualitative Consultant of Burke, Inc, in Cincinatti, OH, an international research and consulting firm founded in 1931.
Nash isn't the only one giving "Qual-Online" high marks. Tom De Ruyck, Managing Partner at InSites Consulting promises "this book is more than just taking qual online. After reading it you will understand why digital has the potential to transform qualitative research."
Qual-Online, the Essential Guide by Jennifer Dale and Susan Abbott, published by Paramount Books, hit the virtual bookshelves this week on Amazon and orders are on the rise.
For researchers, online is a foundational skill, as important as learning how to do in-person studies. Marketers also will benefit, as Dale-Abbot explore thoroughly what's possible, why, and at what cost. Research buyers reading "Qual-Online" will find themselves well-informed when preparing their next RFP.
InsideHeads is a full-service online market research company since 1998 with experience developing surveys and platforms for moderating online focus groups.
About Abbott Research
Abbott Research + Consulting is a boutique consultancy specializing in customer insight and discovery-driven innovation.