"Must-Have Handbook" for Qualitative Research, InsideHeads President Co-Authors

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The engaging writing style of co-authors Dale and Abbott make "Qual-Online" a rare joyful business read, revealing a world of opportunities for marketers and researchers today.

Qual-Online, the Essential Guide by Jennifer Dale and Susan Abbott

Qual-Online, the Essential Guide by Jennifer Dale and Susan Abbott

This book really nails it

"Masterful, informative and fun... snag this book; you'll laugh and learn your way into better online qualitative research," says Kendall Nash, Vice President and Senior Qualitative Consultant of Burke, Inc, in Cincinatti, OH, an international research and consulting firm founded in 1931.

Nash isn't the only one giving "Qual-Online" high marks. Tom De Ruyck, Managing Partner at InSites Consulting promises "this book is more than just taking qual online. After reading it you will understand why digital has the potential to transform qualitative research."
Qual-Online, the Essential Guide by Jennifer Dale and Susan Abbott, published by Paramount Books, hit the virtual bookshelves this week on Amazon and orders are on the rise.

For researchers, online is a foundational skill, as important as learning how to do in-person studies. Marketers also will benefit, as Dale-Abbot explore thoroughly what's possible, why, and at what cost. Research buyers reading "Qual-Online" will find themselves well-informed when preparing their next RFP.

About InsideHeads
InsideHeads is a full-service online market research company since 1998 with experience developing surveys and platforms for moderating online focus groups.

About Abbott Research
Abbott Research + Consulting is a boutique consultancy specializing in customer insight and discovery-driven innovation.

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Margaret Pero
InsideHeads, LLC
+1 877-464-3237 Ext: 701
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