REI Mobile Apps Deliver Inspiration and Expertise for On-The-Go Lifestyles; Outdoor Leader Introduces iPad App and Updated REI Snow Report

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For many outdoor enthusiasts, tapping into REI’s friendly expertise at a nearby store or through a mobile device is a trusted step when you’re planning your next great adventure. To help you discover the outdoors, the leading gear and apparel retailer has launched both a new visually-rich iPad app to guide product selections and an improved REI Snow Report with customized alerts that will help you find the best snow conditions.

“The best outdoor experiences take planning and that work often begins online. Whether you’re scheming about a fall hike or getting ready for a season on the slopes, our apps deliver the information you want, when you most need it."

For many outdoor enthusiasts, tapping into REI’s friendly expertise at a nearby store or through a mobile device is a trusted step when you’re planning your next great adventure. To help you discover the outdoors, the leading gear and apparel retailer has launched both a new visually-rich iPad app to guide product selections and an improved REI Snow Report with customized alerts that will help you find the best snow conditions.

REI focuses on delivering compelling experiences with its increasingly mobile customers. Company executives recently shared 75 percent of those who bought in a store also visited an REI digital property as part of their research and purchase decision.

“The best outdoor experiences take planning and that work often begins online. Whether you’re scheming about a fall hike or getting ready for a season on the slopes, our apps deliver the information you want, when you most need it,” said Brad Brown, REI senior vice president of Digital Retail.

New iPad App
The recently introduced iPad app offers an optimized shopping and product research experience. Users can access a broad and inspiring product selection of the top brands in camping, backpacking, cycling, climbing, skiing, fitness and more. In addition to a store locator tool and product availability engine for those who prefer to buy at their nearest REI, iPad users will experience product imagery with more detail than ever before with the use of pinch-and-zoom and other native functionality.

Updated REI Snow Report
Now with improved features, the REI Snow Report helps skiers and snowboarders know the details about their favorite slopes before heading to the mountain. Designed to leverage national and international resort feeds, users identify favorite locations and chose from intuitive alerts, such as new snow, weather forecasts and snow depth. Push notifications present engaging content while trip planning with friends is easy through the social media sharing feature. The REI Snow Report won a 2013 Digiday Mobi Award for Best Mobile for Ecommerce/Retail.

Learn more about all of REI’s free mobile offerings, including its redesigned mobile website, at http://www.rei.com/mobile.html.

About REI
REI is a $2 billion national multichannel retail co-op headquartered outside of Seattle. With more than five million active members, REI serves the needs of outdoor adventurers through innovative, quality products; inspiring classes and trips; and integrated customer service that allows shoppers to buy great gear and clothing in any way they want. REI has 135 stores in 33 states and REI.com and REI.com/outlet. Anyone may shop with REI, while members pay a one-time $20 fee to receive a share in the company’s profits through an annual member refund based on patronage. Membership in the co-op also includes special promotions and discounts on REI Adventures trips and REI Outdoor School classes.

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Megan Behrbaum
REI
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