Digital Flavor Announces New Advertising and Marketing Online Solution—Lead Laboratory
Salt Lake City, Utah (PRWEB) October 14, 2014 -- Inbound Marketing Company Digital Flavor today announces Lead Library, a new advertising and marketing online solution. The suite of Premium Inbound Marketing Solutions in Lead Library will increase a brand’s online visibility using a combination of paid advertising and optimization.
“Our goal with Lead Laboratory is to drive immediate traffic, conversions, and overall visibility,” said Jonathan Wickham, CEO of Digital Flavor. “It’s been hugely successful so far—we have a 98% retention rate and have only lost one client since we launched our business.”
The strategy for Lead Laboratory includes five components: Custom Landing Pages, Smart Paid Advertising, Downloadable eBooks, Google Remarketing and Expert Solutions.
Designing landing pages that convert to sales is the foundation of successful lead generation. Landing pages need to contain messaging that speaks directly to its target audience and drives them to action. We design landing pages that convert to sales.
In addition to building optimized landing pages, Digital Flavor drives smart paid advertising. It starts with serving custom ads to the right audience, which is an essential part of any successful lead generation campaign. Many companies only use the AdWords Search Network to serve their paid advertising. Lead Laboratory is different. We use the networks where we can attract the most qualified users at the best price.
Downloadable eBooks and Guides is another way Lead Laboratory drives conversions. Offering high quality content in exchange for users’ contact information is an extremely effective marketing tactic. High quality eBooks and guides can be used as value propositions in a wide range of calls to action. In addition to leads, educational material will build your brand’s credibility, showcase your expertise, and drive conversions.
Since most customers don’t convert to a sale on the first click or download, Digital Flavor uses Google Remarketing which targets ads to people who have already shown interest in your brand. Google places a cookie on a user’s browser after he/she hits your site. We then have 30 days to serve them custom ads to drive conversions.
In addition to these marketing strategies, Digital Flavor's consulting team can provide additional support and customization to meet the expectations of your online marketing campaign.
Digital Flavor wants clients get the most from their paid marketing efforts. “We want our clients to get the absolute most from their paid marketing investment. Using our proven method, we will quickly increase a brand’s online footprint,” said Wickham.
Review our advertising and marketing online packages here: http://www.digitalflavor.com/content-marketing-packages/
About Digital Flavor http://www.DigitalFlavor.com
Digital Flavor is an inbound marketing agency that generates leads and revenue for enterprise level clients. We do this through expert content combined with a clear strategy for getting visibility and conversions. Our experts have added guest content about inbound marketing on some of the most popular business blogs including: Brandwatch.com, AllBusiness.com and http://tech.co
Based in Utah County, Digital Flavor is growing and plans to fill 10 to 15 new jobs in 2015. We have already started taking resumes for all positions. Go to our Careers page for more information.
Janet Blackwell, Digital Flavor, http://www.DigitalFlavor.com, +1 8013627975, [email protected]
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