The Rise of the Chief Digital Officer: An Executive Whose Time Has Come

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Digital Leaders are those who shape the future of digital. Innovation Enterprise gathers companies such as The Coca-Cola Company, 20th Century Fox, Samsung, AkzoNobel, LinkedIn & more, for a unique executive led conference that brings together multiple industries to discuss the latest trends and opportunities within ecommerce, mobile, digital privacy and leadership.

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With rapidly changing digital initiatives and ever-increasing competition, attendees will be able to learn from and network with those leading us through this digital transformation

The Digital Leaders Summit will be descending on San Francisco this December 10 & 11 and will take place at the Hyatt Regency Hotel. This summit is the perfect opportunity to learn from the brightest minds in the digital space, benchmark business processes against peers and make meaningful industry connections. This year’s agenda will explore a number of key issues from the ability to generate a competitive advantage online, to exploring the role of digital within an enterprise-wide strategy.

Chief Digital Officers are now at the forefront of every successful business, and are facing complex challenges. One of the challenges is how to help your company disrupt its industry in the digital world, while structuring, rationalizing and building global governance like any other support function.

Corinne Avelines, Global Head of Digital & eCommerce at AkzoNobel, will explore this impact of the digital world. A global and scalable digital ecosystem is mandatory to support a company’s strategy and to build a sustainable competitive advantage for future success.

Samsung’s Senior Director of Loyalty & Brand Marketing, Colleen McDuffe, will be leading the discussion on creating loyalty in the face-paced digital age of today, focusing on how consumers are constantly bouncing from one page to the next and how it’s up to the digital division to focus this potential into engaging customers. Colleen will discuss how Samsung do just that through key tactics and campaigns they like to call ‘loyalty marketing’.

“This summit gives you the perfect opportunity to hear how digital leaders, from multiple industries, are leading the digital line in their respective field,” explains Gabrielle Morse, International Events Director at Innovation Enterprise. “With rapidly changing digital initiatives and ever-increasing competition, attendees will be able to learn from and network with those leading us through this digital transformation.”

The event is essential for anyone working within the digital space. For a complete list of speakers, agenda and registration details for the Digital Leaders Summit, please visit: http://theinnovationenterprise.com/summits/digital-leaders-summit-san-francisco_2014.

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About Innovation Enterprise: Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support and Advanced Analytics executives. Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights. Whether it's delivered online, or in person, everything IE produces reflects the company's unshakeable belief in the power of information to spur innovation.

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Sam Geapin
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