"We are excited to introduce this enhanced look for COMET. It will serve as a terrific launching pad for our marketing programs", said Jon Olson, Founder and CEO.
Chicago, Illinois (PRWEB) October 14, 2014
TruMarx Data Partners, Inc. the creator of COMET, the energy industry's innovative on-demand platform for custom bilateral OTC transactions, today announced the introduction of an exciting new brand and marketing platform for COMET.
Launching today is an exciting new COMET logo and tagline that illustrates the nature of the services provided---“Custom Transactions-On Demand”, a vibrant and informative new website (http://www.trumarx.com), and a downloadable COMET brochure. The new look for COMET has also been integrated into the COMET software platform itself. This work will establish the foundation for a series of assertive marketing campaigns in 2015 to continue driving brand awareness and new growth for COMET.
"We are excited to introduce this enhanced look for COMET and our new brand position. It will serve as a terrific launching pad for our marketing programs next year as we continue to drive the growth of COMET across the energy industry,” said Jon Olson, Founder, President and CEO. “We felt now was the time to enhance our message as we prepare for aggressive growth over the next few years,” said Mr. Olson.
The new COMET branding and marketing platform has been led by Greg Crosby, who has joined Trumarx Data Partners as Chief Marketing Officer reporting to Mr. Olson. Mr. Crosby has over 25 years of experience developing and launching innovative technology-based products, having worked in senior marketing roles at technology leading companies such as Sprint, TCI Cable, US WEST, and McLeodUSA. He is also the founder of the NextGen Marketing Group, a national marketing consulting firm that specializes in Digital Products.
Current COMET customers and interested visitors are invited to visit the company’s new website at http://www.trumarx.com to learn more, download the new COMET brochure, and follow/friend the company on Facebook, Twitter, YouTube, Google and LinkedIn.
About TruMarx Data Partners
Headquartered in Chicago, TruMarx Data Partners, Inc. is an experienced team of energy professionals with an established track record in delivering powerful technology solutions for today's energy market challenges. Led by Jon B. Olson, a twenty-five year veteran CEO in the energy markets, the core team has been together for nearly 20 years, developing successful software products, data solutions, and custom projects for energy customers around the globe. Using the internet as a delivery system and employing an open architecture, the team specializes in the connection of large communities of transactors via web-enabled software tools and the normalization of complex proprietary transactional data, so that disparate counterparties all speak the same "language". In addition to winning multiple awards for software innovation and data management, the TruMarx team has helped hundreds of energy market participants, such as exchanges, brokers, producers, consumers, and industry associations, achieve operational efficiency and market leadership.
For more information on TruMarx or COMET visit http://www.trumarx.com or call 844-TRUMARX (844-878-6279)
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Chief Marketing Officer