Donaldson Group Wins 2014 American Graphic Design Award

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Following the launch of the Lydall Performance Materials website, Donaldson Group receives an award from Graphic Design USA

Donaldson Group, a nationally recognized strategic branding and digital marketing firm, recently received a 2014 American Graphic Design award from Graphic Design USA for the design of Lydall’s Performance Materials website.

Since 1963, Graphic Design USA has been one of the top news sources for the creative professional community. They often sponsor competitions for graphic designers and other creative professionals, recognizing exceptional work across all media. This year, more than 8,000 entries were submitted and only a select 15 percent were recognized with a Certificate of Excellence, Donaldson Group being one of them. The firm was also acknowledged in May 2012 in Graphic Design USA, in an article highlighting their transformation and milestones achieved over 50+ years in business.

Donaldson Group has provided strategic branding, marketing communications and digital expertise to Lydall, Inc. and its subsidiaries since 2004, when the firm built its first generation website.

“We are very pleased and excited for Donaldson for winning the American Graphic Design award for Lydall’s new Performance Materials website,” said Geoff Crosby, Director of Marketing, Performance Materials. “The new site is vital to helping transform our brand, drive leads, increase awareness, and position the Performance Materials products for success in the marketplace.”

Claiming bragging rights as “Connecticut’s First Design Firm,” Donaldson Group was initially known for industrial design in the consumer packaged goods and manufacturing industries, but has transformed over the past twenty years into a strategic branding and digital marketing firm. Believing a brand’s success depends on consumer experiences across the digital divide, they provide clients with solutions and strategies on how to leverage digital media to grow brand awareness and engagement, and increase return-on-investment (ROI).

Key to Donaldson’s creative leadership is Lisa DeSeno, the firm’s Associate Creative Director. Previously, Lisa was a partner at Milagro Design Group, where her client list included The Hartford, ING, CIGNA International and Thorton Medical Communications. Now at Donaldson Group, Lisa oversees the entire design process, conceptualizing and executing creative, intelligent design for clients. Her sharp design style has been cited for excellence, winning numerous design and advertising industry awards.

Donaldson Group, located in Simsbury, Connecticut, is a strategic branding and digital marketing firm that creates powerful brand experiences for Fortune 100 companies to small businesses. Their track record for building and executing successful positioning, marketing and digital programs has gained them recognition throughout the U.S. and internationally.

Lydall, Inc. is a New York Stock Exchange listed company headquartered in Manchester, Connecticut, with global manufacturing operations producing specialty engineered products for the thermal/acoustical and filtration/separation markets. For more information, visit http://www.lydall.com. l is a registered trademark of Lydall, Inc. in the U.S. and other countries.

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